press-agentry

[ pres-ey-juh n-tree ]
/ ˈprɛsˌeɪ dʒən tri /

noun

the vocation or responsibilities of a press agent.
publicity produced by a press agent's work or skill, especially in making a person or thing seem more desirable, admirable, or successful.

Origin of press-agentry

First recorded in 1910–15; press agent + -ry
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019