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press-agentry

[pres-ey-juh n-tree]
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noun
  1. the vocation or responsibilities of a press agent.
  2. publicity produced by a press agent's work or skill, especially in making a person or thing seem more desirable, admirable, or successful.
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Origin of press-agentry

First recorded in 1910–15; press agent + -ry
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018