- to stimulate, excite, or agitate (usually followed by up): She was hyped up at the thought of owning her own car.
- to create interest in by flamboyant or dramatic methods; promote or publicize showily: a promoter who knows how to hype a prizefight.
- to intensify (advertising, promotion, or publicity) by ingenious or questionable claims, methods, etc. (usually followed by up).
- to trick; gull.
- exaggerated publicity; hoopla.
- an ingenious or questionable claim, method, etc., used in advertising, promotion, or publicity to intensify the effect.
- a swindle, deception, or trick.
Origin of hype1
Origin of hype2
Examples from the Web for hype
For OK Go the music video is medium for personal creativity, hype, and branding.OK Go Is Helping Redefine the Music Video For the Internet Age
December 15, 2014
His stories about his tenure in Washington hype his success in fixing housing problems in “inner cities.”Andrew Cuomo Ignores Rural New York
November 8, 2014
In short, my $18-plus-cost-of-replacement-filters Brita water system may not live up to the hype.Are Water Filters B.S.?
August 19, 2014
But as the hype surrounding the movie heightens, many are curious about the writer behind the story.A Trailblazer in YA Dystopian Fiction: An Interview With 'The Giver' Author Lois Lowry
August 12, 2014
And you go on this boat because of all the hype and the commotion around it, and the boat is sinking.Can Linda Perry Save Music?
July 16, 2014
What should be held true – the hype or the dismal statistics?After the Rain
He could buttock cleanly, hype quickly, and excelled in most other chips.Wrestling and Wrestlers:
To bear the victor's hard commands, or bring The weight of waters from Hype'ria's spring.Mosaics of Grecian History
But let us hype they distributed some of their superfluous coin among these hapless exiles to purchase food and a night's lodging.Grandfather's Chair
I saw images of the ship riding along beside me, out there in the hype.Next Door, Next World
Robert Donald Locke
- a hypodermic needle or injection
- (intr usually foll by up) to inject oneself with a drug
- (tr) to stimulate artificially or excite
- a deception or racket
- intensive or exaggerated publicity or sales promotionmedia hype
- the person or thing so publicized
- to market or promote (a product) using exaggerated or intensive publicity
- to falsify or rig (something)
- (in the pop-music business) to buy (copies of a particular record) in such quantity as to increase its ratings in the charts
Word Origin and History for hype
"excessive or misleading publicity or advertising," 1967, American English (the verb is attested from 1937), probably in part a back-formation of hyperbole, but also from underworld slang sense "swindle by overcharging or short-changing" (1926), a back-formation of hyper "short-change con man" (1914), from prefix hyper- meaning "over, to excess." Also possibly influenced by drug addicts' slang hype, 1913 shortening of hypodermic needle. Related: Hyped; hyping. In early 18c., hyp "morbid depression of the spirits" was colloquial for hypochondria (usually as the hyp or the hyps).