hype

¹

[hahyp]

verb (used with object)

hyped, hyping 

1. to stimulate, excite, or agitate (usually followed byup ).

   She was hyped up at the thought of owning her own car.

2. to create interest in by flamboyant or dramatic methods; promote or publicize showily.

   a promoter who knows how to hype a prizefight.

3. to intensify (advertising, promotion, or publicity) by ingenious or questionable claims, methods, etc. (usually followed byup ).

4. to trick; gull.

noun

1. exaggerated publicity; hoopla.

2. an ingenious or questionable claim, method, etc., used in advertising, promotion, or publicity to intensify the effect.

3. a swindle, deception, or trick.

hype

²

[hahyp]

noun

Slang.

1. a hypodermic needle.

2. Disparaging and Offensive.,  a person who is addicted to a drug, especially one who uses a hypodermic needle.

hype

¹

/ haɪp /

noun

1. a deception or racket

2. intensive or exaggerated publicity or sales promotion

   media hype

3. the person or thing so publicized

verb

1. to market or promote (a product) using exaggerated or intensive publicity

2. to falsify or rig (something)

3. (in the pop-music business) to buy (copies of a particular record) in such quantity as to increase its ratings in the charts

hype

²

/ haɪp /

noun

1. a hypodermic needle or injection

verb

1. to inject oneself with a drug

2. (tr) to stimulate artificially or excite

Other Word Forms

• hyper noun
• hyping noun

Word History and Origins

Origin of hype¹

An Americanism dating back to 1820–30, in sense “to trick, swindle,” of uncertain origin; subsequent senses perhaps by reanalysis as a shortening of hyperbole

Origin of hype²

First recorded in 1920–25; shortening of hypodermic; hypo ¹

Word History and Origins

Origin of hype¹

C20: of unknown origin

Origin of hype²

C20: shortened from _hypodermic

Example Sentences

Let’s assume AI can live up to the hype and will transform business.

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There are things you wouldn’t usually buy, but you figure you’ll take the chance because of the cheap price and the hype—like meme stocks.

Read more on Barron's

Manchester was a stop on a media tour to hype the mega bout.

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Now the question is whether the AI hype, coupled with a boom in investment spending by some of the world’s largest companies, can keep driving the market higher.

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He adds that no one was forecasting past stock crashes, but for AI there’s much “hype” and money going into it right now.

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Related Words

• advertise 
• announce 
• boost 
• broadcast 
• pitch 
• promote 
• promulgate 
• tout 
• trumpet