price war

noun

1. intensive competition, especially among retailers, in which prices are repeatedly cut in order to undersell competitors or sometimes to force smaller competitors out of business.

price war

noun

1. a period of intense competition among enterprises, esp retail enterprises, in the same market, characterized by repeated price reductions rather than advertising, brand promotion, etc

Word History and Origins

Origin of price war¹

First recorded in 1925–30

Example Sentences

They then develop rules to determine how they maintain this markup in a dynamic market that also incorporates the threat of retaliatory pricing to spark a price war if another cartel member tries to undercut the agreed pricing strategy.

From Singularity Hub 

Since 2014, the year Saudi Arabia unleashed a price war to try to protect market share from the shale boom, the impact on sector workers has become more extreme, the study found.

From Fortune

The episode highlighted a burgeoning epidemic of fake news in India, stoked by a price war in 2016 among phone operators that had slashed the cost of mobile data and brought hundreds of millions of new people online.

From MIT Technology Review

But businesses do not want or need to pay someone to get them into a price war.

From The Daily Beast

Neither of the players lost in this price war; even the customers won.

From The Daily Beast

Among the references to me, Wolff claims that Murdoch, in effect, won the London broadsheet price war, which he did not.

From The Daily Beast

That was the beginning of a losing price-war that lasted ten years.

From Project Gutenberg