price war

noun

1. intensive competition, especially among retailers, in which prices are repeatedly cut in order to undersell competitors or sometimes to force smaller competitors out of business.

price war

noun

1. a period of intense competition among enterprises, esp retail enterprises, in the same market, characterized by repeated price reductions rather than advertising, brand promotion, etc

Word History and Origins

Origin of price war¹

First recorded in 1925–30

Example Sentences

Shares in Chinese electric vehicle maker BYD slid by as much as 8% on Monday after it reported a drop in profit because of a price war in China's car sector.

From BBC

In 1992, with the U.S. economy rebounding from a recession, several of the country’s largest airlines sued each other over a price war.

From Los Angeles Times

A mini price war has broken out between mortgage providers, although many of the lowest-rate deals still require borrowers to provide a hefty deposit.

From BBC

Sainsbury's has forecast that shop profits will flatline or fall in the coming year as the supermarket sector gears up for a price war.

From BBC

Tesco has said it expects to make lower profits this year amid a growing price war amount the UK's major supermarkets.

From BBC