intensive competition, especially among retailers, in which prices are repeatedly cut in order to undersell competitors or sometimes to force smaller competitors out of business.
Origin of price war
First recorded in 1925–30
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019
a period of intense competition among enterprises, esp retail enterprises, in the same market, characterized by repeated price reductions rather than advertising, brand promotion, etc
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012