prime time

American  

noun

Radio and Television.

1. the hours, generally between 8 and 11 p.m., usually having the largest audience of the day.

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prime time British  

noun

1. the peak viewing time on television, for which advertising rates are the highest

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adjective

1. occurring during or designed for prime time

   a primetime drama

Etymology

Origin of prime time

First recorded in 1955–60

Example Sentences

Currencies like the yen, euro or yuan aren’t ready for prime time.

From The Wall Street Journal

The 38-year-old former world number one Djokovic is in the evening prime time slot on Rod Laver Arena and will be hoping the heat has abated by then.

From Barron's

Today, he says, they’re ready for prime time, because of advances in reducing hallucinations, and in plugging these AI models into other software systems.

From The Wall Street Journal

Holidays are prime time for steakhouses, when families and companies are often willing to pay up for pricier meals.

From The Wall Street Journal

Wirtz is on the verge of a haul and a home match against Wolves is the prime time for it.

From BBC