prime time

American  

noun

Radio and Television.

1. the hours, generally between 8 and 11 p.m., usually having the largest audience of the day.

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prime time British  

noun

1. the peak viewing time on television, for which advertising rates are the highest

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adjective

1. occurring during or designed for prime time

   a primetime drama

Etymology

Origin of prime time

First recorded in 1955–60

Example Sentences

The streamer and the league worked together to make the Yankees-Giants game happen one day early and present it in prime time Wednesday night.

From Los Angeles Times

When Barbara Walters started interviewing celebrities on her prime time specials for ABC in the 1970s, pearl-clutching journalistic purists were aghast.

From Los Angeles Times

A market dip is prime time for converting some assets in your regular individual retirement account to a Roth IRA.

From Barron's

“Agents aren’t ready for prime time in doing the kind of execution on financial tasks that carry a lot of weight or importance,” Kates said.

From MarketWatch

MS NOW has seen improved ratings in prime time with opinion programming since the network was re-branded in November.

From Los Angeles Times