Synonyms

prime time

American

noun

Radio and Television.

the hours, generally between 8 and 11 p.m., usually having the largest audience of the day.

prime time British

noun

the peak viewing time on television, for which advertising rates are the highest

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

adjective

occurring during or designed for prime time

a primetime drama

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

Noun Inflected Forms

prime times

plural

Etymology

Origin of prime time

First recorded in 1955–60

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

prime time

Toussaint likens them to one of TV’s greatest prime time soap operas: “It’s like when I was a kid, and we watched ‘Dallas.’

From Salon ● Jun. 21, 2026

Scripted hit prime time TV shows need seven days or more of viewing on demand to reach the audience levels the World Cup is attracting in real time.

From Los Angeles Times ● Jun. 18, 2026

I’m not sure exoskeletons are ready for prime time, though early-adopter gearhead types with a couple thousand dollars to burn will have fun with them.

From The Wall Street Journal ● May 21, 2026

The UK version, which has been running for 10 seasons, is broadcast at prime time on Channel 4's sister channel E4.

From BBC ● May 18, 2026

A story no one would schedule for prime time.

From "Typical American" by Gish Jen

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023