Synonyms

prime time

American

noun

Radio and Television.

the hours, generally between 8 and 11 p.m., usually having the largest audience of the day.

prime time British

noun

the peak viewing time on television, for which advertising rates are the highest

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

adjective

occurring during or designed for prime time

a primetime drama

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of prime time

First recorded in 1955–60

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The UK version, which has been running for 10 seasons, is broadcast at prime time on Channel 4's sister channel E4.

From BBC • May 18, 2026

He didn’t like putting news on prime time back then — too negative — and soon picked up broadcast rights for the Braves, Hawks and other local sports.

From Los Angeles Times • May 6, 2026

As of now, he cautioned, they aren’t ready for prime time.

From The Wall Street Journal • May 5, 2026

What’s Next: Summer will also be prime time for the other big trade cloud hanging over businesses: The renegotiation of the U.S.-Mexico-Canada trade pact.

From Barron's • Apr. 17, 2026

A story no one would schedule for prime time.

From "Typical American" by Gish Jen

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023