prime time

American  

noun

Radio and Television.

1. the hours, generally between 8 and 11 p.m., usually having the largest audience of the day.

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prime time British  

noun

1. the peak viewing time on television, for which advertising rates are the highest

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adjective

1. occurring during or designed for prime time

   a primetime drama

Etymology

Origin of prime time

First recorded in 1955–60

Example Sentences

“This is not ready for prime time,” Lennon said.

From Salon

Zach Braff: To be honest, I was very surprised when it actually started happening that ABC was going to put it in prime time.

From Los Angeles Times

The podcast will have fresh material that could occasionally turn up on Hannity’s prime time Fox News program.

From Los Angeles Times

A recent report from the Video Advertising Bureau found that the new measurement from Nielsen has boosted ratings for prime time NFL games in the mid-to-high single digit percentages.

From Los Angeles Times

While the AI tools show the potential power of AI in office work, they’re not ready for prime time and, in fact, could prove dangerous to the companies that use them.

From Barron's