prime time
- the hours, generally between 8 and 11 p.m., usually having the largest audience of the day.
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Origin of prime time
First recorded in 1955–60
Dictionary.com Unabridged
Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
Examples from the Web for prime time
Contemporary Examples
What does it feel like to lose a million dollars, a free car, and your dignity, all in 30 minutes of prime-time television?
Taylor Swift’s Surprise, Comic Flight Attendant, and More Viral VideosThe Daily Beast Video
April 20, 2014
That argument is unlikely to satisfy critics of the former CNN prime-time star.
Late-night television is written about more than prime-time television is, and the reasons seem fairly obvious.
It's not just an issue of having debates gussied up and put on prime-time.
Boxing once relied heavily on prime-time Olympic exposure to introduce its future stars to the U.S. sports-viewing public.
prime time
- the peak viewing time on television, for which advertising rates are the highest
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- occurring during or designed for prime timea primetime drama
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Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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