noun Radio and Television.
Origin of prime time
Examples from the Web for prime time
What does it feel like to lose a million dollars, a free car, and your dignity, all in 30 minutes of prime-time television?Taylor Swift’s Surprise, Comic Flight Attendant, and More Viral Videos|The Daily Beast Video|April 20, 2014|DAILY BEAST
That argument is unlikely to satisfy critics of the former CNN prime-time star.
Late-night television is written about more than prime-time television is, and the reasons seem fairly obvious.Can Jimmy Fallon Be Himself on ‘The Tonight Show’?|Tom Shales|February 17, 2014|DAILY BEAST
It's not just an issue of having debates gussied up and put on prime-time.
Boxing once relied heavily on prime-time Olympic exposure to introduce its future stars to the U.S. sports-viewing public.