prime time

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Origin of prime time

First recorded in 1955–60 Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

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Contemporary Examples of prime time

British Dictionary definitions for prime time

prime time

  1. the peak viewing time on television, for which advertising rates are the highest
adjective primetime
  1. occurring during or designed for prime timea primetime drama
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012