• synonyms

prime time

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noun Radio and Television.
  1. the hours, generally between 8 and 11 p.m., usually having the largest audience of the day.
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Origin of prime time

First recorded in 1955–60
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

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British Dictionary definitions for prime time

prime time

  1. the peak viewing time on television, for which advertising rates are the highest
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adjective primetime
  1. occurring during or designed for prime timea primetime drama
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Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012