proactive

American  

[proh-ak-tiv] / proʊˈæk tɪv /

adjective

1. serving to prepare for, intervene in, or control an expected occurrence or situation, especially a negative or challenging one; anticipatory.

   The new guidelines will help industry employers develop proactive measures to keep their workplaces safe.

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proactive British  

/ prəʊˈæktɪv /

adjective

1. tending to initiate change rather than reacting to events

2. psychol of or denoting a mental process that affects a subsequent process

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Usage

What does proactive mean? Proactive is the opposite of reactive. Actions that are proactive are initiated not in reaction to a situation but instead out of a desire to make a positive change, prepare for a situation, or prevent something from happening. Proactive is commonly used to describe people who take such actions. It’s also commonly used in the phrase proactive measures, meaning proactive actions, especially those done to prevent a negative situation. Example: Henry credits most of his success to being proactive instead of waiting for opportunities to come to him.

Other Word Forms

• proactive noun
• proactively adverb
• proactiveness noun
• proactivity noun

Etymology

Origin of proactive

First recorded in 1930–35; pro- ¹ + active

Example Sentences

“We just need to be a little more proactive, a little more visual, a little more telling about how things could be.”

From MarketWatch • Apr. 8, 2026

Planning new projects in ways that avoid harm to wildlife and include proactive conservation plans can avoid lawsuits, permit delays, reputational risks and increased costs.

From Salon • Apr. 7, 2026

We have been so proactive in that space.

From Los Angeles Times • Mar. 24, 2026

“And having proactive conversations with each of our partners to see how they plan to keep up.”

From The Wall Street Journal • Mar. 23, 2026

She was candid with me about how she’d misjudged the country’s readiness to have a proactive professional woman in the role of First Lady.

From "Becoming" by Michelle Obama