psychographics

American  

[sahy-kuh-graf-iks] / ˌsaɪ kəˈgræf ɪks /

noun

(used with a singular verb)

1. the use of demographics demographics to determine the attitudes and tastes of a particular segment of a population, as in marketing studies.

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psychographics British  

/ ˌsaɪkəʊˈɡræfɪks /

plural noun

1. (functioning as singular) the study and grouping of people according to their attitudes and tastes, esp for market research

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Etymology

Origin of psychographics

psycho- + (demo)graphics

Example Sentences

The Japanese auto and ship giant concurred, telling the Beast that “our advertising media spend is determined based on demographics and psychographics, not politics.”

From Washington Times • Dec. 18, 2018

That includes psychographics, and “really powerful analytics and automated technology,” and “AI-driven systems that can be used for misinformation on a massive scale.”

From Washington Post • Mar. 23, 2018

In the meantime, Nix is seeking to take psychographics to the commercial advertising market.

From Seattle Times • Mar. 17, 2018

“The economy has something to do with it. And the psychographics of guests has a lot to do with it.”

From New York Times • Nov. 21, 2016

In the hopes of making us hate ads slightly less, they collect as much information about our demographics, psychographics and online behavior as possible, delivering ads tailored specifically to us.

From Slate • Jan. 8, 2015