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pure and simple

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No more and no less, plainly so, as in This so-called educational video is really a game, pure and simple. This expression is very nearly redundant, since pure and simple here mean “plain” and “unadorned.” Oscar Wilde played on it in The Importance of Being Earnest (1895): “The truth is rarely pure and never simple.” [Second half of 1800s]

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ARE YOU A TRUE BLUE CHAMPION OF THESE "BLUE" SYNONYMS?
We could talk until we're blue in the face about this quiz on words for the color "blue," but we think you should take the quiz and find out if you're a whiz at these colorful terms.
Question 1 of 8
Which of the following words describes “sky blue”?
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The American Heritage® Idioms Dictionary Copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.

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