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pure and simple

No more and no less, plainly so, as in This so-called educational video is really a game, pure and simple. This expression is very nearly redundant, since pure and simple here mean “plain” and “unadorned.” Oscar Wilde played on it in The Importance of Being Earnest (1895): “The truth is rarely pure and never simple.” [Second half of 1800s]

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The American Heritage® Idioms Dictionary Copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.

Related Words for pure and simple

simple, sheer, bare, minor, pure, real, perfect, natural, classic, plain, unadulterated, authentic, bright, neat, transparent, true, modest, clean, elementary, uncomplicated

Examples from the Web for pure and simple

Historical Examples of pure and simple

  • This was a pure-and-simple buccaneering venture, conducted with spirit and skill, and finally with success.

    A Short History of the Royal Navy 1217 to 1688

    David Hannay