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Idioms and Phrases with pure and simple

pure and simple

No more and no less, plainly so, as in This so-called educational video is really a game, pure and simple. This expression is very nearly redundant, since pure and simple here mean “plain” and “unadorned.” Oscar Wilde played on it in The Importance of Being Earnest (1895): “The truth is rarely pure and never simple.” [Second half of 1800s]

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The American Heritage® Idioms Dictionary Copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.

Examples from the Web for pure and simple

Historical Examples

  • This was a pure-and-simple buccaneering venture, conducted with spirit and skill, and finally with success.

    A Short History of the Royal Navy 1217 to 1688

    David Hannay