pure and simple
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No more and no less, plainly so, as in This so-called educational video is really a game, pure and simple. This expression is very nearly redundant, since pure and simple here mean “plain” and “unadorned.” Oscar Wilde played on it in The Importance of Being Earnest (1895): “The truth is rarely pure and never simple.” [Second half of 1800s]
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Words nearby pure and simple
purchasing power, purdah, purdonium, Purdy, pure, pure and simple, pure as the driven snow, pureblood, purebred, pure culture, pure democracy
The American Heritage® Idioms Dictionary
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