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rate base

noun

  1. a guaranteed minimum amount or number used to compute advertising rates, as the number of subscribers to a publication.
  2. a basic amount or number used to compute charges to a customer, as the number of monthly phone calls.
  3. the valuation of property upon which tax rates are based.


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Example Sentences

It is hard to sell a magazine subscription alone to an audience under 40 these days, and if that ad revenue is still a primary source of revenue, their print rate base matters a lot.

From Digiday

By these accounts, the rate-base cut and other changes were driven by Ascheim and his team.

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