a guaranteed minimum amount or number used to compute advertising rates, as the number of subscribers to a publication.
a basic amount or number used to compute charges to a customer, as the number of monthly phone calls.
the valuation of property upon which tax rates are based.
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
How to use rate base in a sentence
It is hard to sell a magazine subscription alone to an audience under 40 these days, and if that ad revenue is still a primary source of revenue, their print rate base matters a lot.Outside CEO says 40% of new subscribers are choosing its bundle for access to its entire portfolio | Sara Guaglione | July 5, 2021 | Digiday
By these accounts, the rate-base cut and other changes were driven by Ascheim and his team.