rate card

noun

a list showing the rates charged by a magazine, newspaper, radio or television station, etc., for various types of advertising.

Origin of rate card

An Americanism dating back to 1900–05

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

It had a particular focus on programmatic advertising, although the participants learned how to set CPMs and create rate cards for direct-sold campaigns as well.
How small Black- and Latinx-owned print publications created digital advertising businesses through the Google News Initiative | Kayleigh Barber | November 16, 2021 | Digiday
Prices on TV networks’ rate cards are up 30% year over year, Geving said.
TV’s scatter advertisers apply upfront-style approaches heading into the fourth quarter | Tim Peterson | August 30, 2021 | Digiday
It requires an arithmetical head for that: a first-rate card-player is a financier spoilt.
The Caxtons, Complete | Edward Bulwer-Lytton
The law says that the rate card shall be on the door of a hotel, but it does not say that it shall be in Lithuanian.
The Jungle | Upton Sinclair
The last column on the rate card is reserved for this purpose.
Rules and Practice for Adjusting Watches | Walter J. Kleinlein

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