rebadge

British

/ riːˈbædʒ /

verb

(tr) to relaunch (a product) under a new name, brand, or logo

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

But the report claimed that the government has allowed some to rebadge low-skill roles as "apprenticeships".

From BBC • Nov. 27, 2022

Now, it exists as a zombie brand — its name occasionally sold to OEMs to rebadge Android handsets and its own legacy devices unsupported.

From The Verge • Aug. 24, 2022

Even so, the costs of maintaining a separate brand in such a small and fractured market have prompted speculation that GM will eventually rebadge its imported Holdens as Chevrolets.

From Reuters • Dec. 24, 2013

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023