rebrand

British  

/ riːˈbrænd /

verb

1. (tr) to change or update the image of (an organization or product)

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Explanation

In business, to rebrand is to change the way customers see a product or company by changing logos, names, or designs. If your pet-sitting service isn't attracting much interest, you might want to rebrand it. You could change the name from "Dylan's Dogs" to "Pawsitively Purrfect Pets," and design a new website. You'd be taking a tired old brand and giving it an update so potential customers see it in a new light. Companies also rebrand themselves to shift the way they're perceived, like McDonald's did by adding salad, fruit, and milk to their menu and ending "supersize" options.

Example Sentences

See Examples For:

rebrand

Those fortunate enough to get a presidential rebrand appear anxious to show their appreciation.

From Slate ● Jun. 5, 2026

Nearly a year after the rebrand, internal documents showed that Meta’s flagship metaverse product, a virtual-reality app for consumers called Horizon Worlds, suffered from glitches and struggled to add and retain users.

From The Wall Street Journal ● May 25, 2026

Lately, beans have gotten a bit of a rebrand.

From Salon ● May 5, 2026

“With Ryan’s huge success with Wrexham, he has a great affinity for the U.K.,” the insider told the outlet, noting that the actress “could rebrand there.”

From MarketWatch ● Apr. 30, 2026

Some crafty bond market person had gazed upon the subprime mortgage sprawl, as an ambitious real estate developer might gaze upon Oakland, and found an opportunity to rebrand some of the turf.

From "The Big Short" by Michael Lewis