rebrand

British  

/ riːˈbrænd /

verb

1. (tr) to change or update the image of (an organization or product)

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Explanation

In business, to rebrand is to change the way customers see a product or company by changing logos, names, or designs. If your pet-sitting service isn't attracting much interest, you might want to rebrand it. You could change the name from "Dylan's Dogs" to "Pawsitively Purrfect Pets," and design a new website. You'd be taking a tired old brand and giving it an update so potential customers see it in a new light. Companies also rebrand themselves to shift the way they're perceived, like McDonald's did by adding salad, fruit, and milk to their menu and ending "supersize" options.

Example Sentences

See Examples For:

rebrand

“I thought Infinity Vision was going to be a rebrand of premium theaters as a marketing gimmick since Disney can’t have any Imax screens,” Haeffele said.

From MarketWatch ● Aug. 3, 2026

Cracker Barrel's chief executive is quitting a year after the company faced a widespread backlash over its controversial rebrand.

From BBC ● Jul. 27, 2026

With weak public support in polls, Rodríguez has sought to rebrand politically.

From The Wall Street Journal ● Jun. 26, 2026

Those fortunate enough to get a presidential rebrand appear anxious to show their appreciation.

From Slate ● Jun. 5, 2026

Some crafty bond market person had gazed upon the subprime mortgage sprawl, as an ambitious real estate developer might gaze upon Oakland, and found an opportunity to rebrand some of the turf.

From "The Big Short" by Michael Lewis