rebrand

British  

/ riːˈbrænd /

verb

1. (tr) to change or update the image of (an organization or product)

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Example Sentences

The rebranding is part of a pivot to underscore its strength in protein, which is hot right now.

From Los Angeles Times

Visitors to the Wasserman agency website were greeted with a message saying the firm, as of Monday, was rebranding as the Team.

From Los Angeles Times

A few months later, the parent company was rebranded as Block.

From The Wall Street Journal

The Screen Actors Guild Awards have been rebranded to the Actor Awards this year.

From Los Angeles Times

The top honor at the newly rebranded Actor Awards recognizes the ensemble cast of a film -- a decision that sometimes, but not always, presages Oscars best picture glory.

From Barron's