rebrand

British  

/ riːˈbrænd /

verb

1. (tr) to change or update the image of (an organization or product)

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Explanation

In business, to rebrand is to change the way customers see a product or company by changing logos, names, or designs. If your pet-sitting service isn't attracting much interest, you might want to rebrand it. You could change the name from "Dylan's Dogs" to "Pawsitively Purrfect Pets," and design a new website. You'd be taking a tired old brand and giving it an update so potential customers see it in a new light. Companies also rebrand themselves to shift the way they're perceived, like McDonald's did by adding salad, fruit, and milk to their menu and ending "supersize" options.

Example Sentences

See Examples For:

rebrand

Mikel Arteta may be attempting to rebrand them "finishers" but there's only one phrase in the footballing lexicon to sum up today's focus: super subs.

From BBC ● Oct. 16, 2026

The rebrand aims to better articulate what is distinctive about the firm, she said.

From The Wall Street Journal ● Oct. 14, 2026

Is this rebrand in a sweet spot or could it turn out to be a double negative?

From The Wall Street Journal ● Oct. 9, 2026

Still, this is probably the strangest rebrand we’ve seen so far, partly because there was no public impetus for such a visible change.

From Slate ● Oct. 3, 2026

The spin doctors in the corporate offices are planning to rebrand it the Fountain of Life.

From "Dry" by Neal Shusterman and Jarrod Shusterman

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