rebrand

British  

/ riːˈbrænd /

verb

1. (tr) to change or update the image of (an organization or product)

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Explanation

In business, to rebrand is to change the way customers see a product or company by changing logos, names, or designs. If your pet-sitting service isn't attracting much interest, you might want to rebrand it. You could change the name from "Dylan's Dogs" to "Pawsitively Purrfect Pets," and design a new website. You'd be taking a tired old brand and giving it an update so potential customers see it in a new light. Companies also rebrand themselves to shift the way they're perceived, like McDonald's did by adding salad, fruit, and milk to their menu and ending "supersize" options.

Example Sentences

Lately, beans have gotten a bit of a rebrand.

From Salon • May 5, 2026

Justice For Myanmar said the lobbying work was registered "after the junta's last rebrand".

From Barron's • May 5, 2026

“With Ryan’s huge success with Wrexham, he has a great affinity for the U.K.,” the insider told the outlet, noting that the actress “could rebrand there.”

From MarketWatch • Apr. 30, 2026

The state’s Department of Natural Resources has undertaken a marketing push to rebrand the fish as Copi, short for copious, to distinguish them from the bottom-feeding common carp and make them sound more appetizing.

From The Wall Street Journal • Apr. 8, 2026

The spin doctors in the corporate offices are planning to rebrand it the Fountain of Life.

From "Dry" by Neal Shusterman and Jarrod Shusterman