rebrand

/ riːˈbrænd /

verb

1. (tr) to change or update the image of (an organization or product)

Example Sentences

But recently, queues seem to have had a rebrand.

From BBC

The coffee giant, owned by Kraft Heinz, is rebranding for the first time in its 133-year history to “Maxwell Apartment.”

From Salon

But Kennedy did not invent this schtick of trying to rebrand misogyny as feminism through trolling and feigning “concern” for women and children’s safety.

From Salon

The clerk at the City Pop-Up — rebranded from City Wok — the lone purveyor of Labubus in the area, says the popular dolls are hard to keep in stock, and they’re very expensive because of tariffs.

From Los Angeles Times

Republicans have been using the deplorable way Kirk was killed to rebrand him as a Christian martyr.

From Salon