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rebrand

British  
/ riːˈbrænd /

verb

  1. (tr) to change or update the image of (an organization or product)

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

A food bank that was damaged due to flooding 14 months ago has officially re-opened and rebranded.

From BBC

That rebranding hints at a programme that will be stronger on stretched timelines than on imminent delivery.

From BBC

The organization rebranded the awards as the Actor Awards in November.

From Barron's

Four years later, last August, the Pendry was rebranded as the Sun Rose Hotel and the entire hotel became a sort of musical destination according to Grammy-winning musician/creative director Adam Blackstone.

From Los Angeles Times

He dusted off the Monroe Doctrine – an early 19th Century American foreign policy that asserted the Western Hemisphere should be free from influence by European powers – and rebranded it the "Donroe Doctrine".

From BBC