rebrand

British  

/ riːˈbrænd /

verb

1. (tr) to change or update the image of (an organization or product)

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Explanation

In business, to rebrand is to change the way customers see a product or company by changing logos, names, or designs. If your pet-sitting service isn't attracting much interest, you might want to rebrand it. You could change the name from "Dylan's Dogs" to "Pawsitively Purrfect Pets," and design a new website. You'd be taking a tired old brand and giving it an update so potential customers see it in a new light. Companies also rebrand themselves to shift the way they're perceived, like McDonald's did by adding salad, fruit, and milk to their menu and ending "supersize" options.

Example Sentences

But Philip Morris International has worked hard to rebrand itself as a company that can usher in a smoke-free future.

From Barron's • Apr. 14, 2026

Several artists cancelled performances after the rebrand and it has since closed for a two-year renovation, scheduled to begin in July.

From BBC • Mar. 26, 2026

The hosts discuss how billionaire dealmaking and rebrand fatigue is hurting the network’s reputation for edgy, prestige TV.

From Slate • Mar. 21, 2026

From Nov. 15 — the date of the rebrand — through Feb. 14, MS NOW’s average daily audience has grown to 613,000, up 25% compared to the same period a year ago, according to Nielsen.

From Los Angeles Times • Feb. 25, 2026

The spin doctors in the corporate offices are planning to rebrand it the Fountain of Life.

From "Dry" by Neal Shusterman and Jarrod Shusterman