rebrand

/ riːˈbrænd /

verb

1. (tr) to change or update the image of (an organization or product)

Example Sentences

In 2022, it spent hundreds of thousands of dollars on a rebrand, asking to be called either its full name or "the bureau", not the "weather bureau" or "the Bom", given the negative connotations.

Read more on BBC

Cracker Barrel shareholders voted to retain the company’s embattled chief executive after a calamitous rebranding campaign, but chose to dump one of the chain’s board members.

Read more on The Wall Street Journal

“With the election underway, we need to make sure that this rebranding is consistent among all platforms. Campaign speeches, social media hashtags, pamphlets, all of it.”

Read more on Literature

After moving the ceremony to Netflix, the Screen Actors Guild is rebranding its annual prizes as the Actor Awards, the guild announced Friday.

Read more on Los Angeles Times

Reddy declined to disclose how much the company has spent on the rebrand.

Read more on The Wall Street Journal