rebrand

/ riːˈbrænd /

verb

1. tr to change or update the image of (an organization or product)

Example Sentences

Unless that changes, there is no reason for Snyder to rebrand his team or change the logo or colors.

From The Daily Beast

This is the latest in a long series of efforts to reboot, reinvigorate, and rebrand the company.

From The Daily Beast

It would do nothing about climate change and would embrace but soft-pedal and rebrand social conservatism.

From The Daily Beast

But this year, tempered by loss and a desire to rebrand, the crazy quotient was diminished if far from extinguished.

From The Daily Beast

“I think there is a not a plan to rebrand all the local broadcasts,” he says.

From The Daily Beast