repackage

American  

[ree-pak-ij] / riˈpæk ɪdʒ /

verb (used with object)

repackaged, repackaging

1. to package again or afresh, as in a different style, design, or size.

   The soap has been repackaged to be more eye-catching.

2. to package for sale under one's own label.

   The goods are purchased in bulk and repackaged by the store.

3. to remake or alter so as to be more appealing or desirable.

   That politician's image needs to be repackaged.

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repackage British  

/ riːˈpækɪdʒ /

verb

1. to wrap or put (something) in a package again

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Other Word Forms

• repackager noun

Etymology

Origin of repackage

First recorded in 1945–50; re- + package

Example Sentences

Analysts have noted a growing interest among young Chinese people in products that repackage traditional Chinese culture for modern times.

From Barron's • Feb. 13, 2026

WSJ | Buy Side: Business debt consolidation can improve your cash flow and repackage your obligations to potentially save you money.

From The Wall Street Journal • Feb. 2, 2026

The Southern Poverty Law Center and other watchdogs have tracked the movement as part of a broader effort to repackage white nationalist ideology for younger, more online audiences.

From Salon • Sep. 13, 2025

"Often you find a way to repackage something to make it feel a little bit different," he said of how he and his staff's annual challenge at the start of a new campaign.

From BBC • Oct. 7, 2024

Posterity eventually rewards those, like Bach and Handel, who can absorb and repackage the currents and fashions of their times, giving the resulting collage a distinctive voice of their own along the way.

From "The Story of Music" by Howard Goodall