reposition
1 Americannoun
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the act of depositing or storing.
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replacement, as of a bone.
verb (used with object)
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to put in a new or different position; shift.
to reposition the artwork on the advertising layout.
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to change the image, marketing strategy, etc., of (a product) so as to appeal to a wider or different audience or market.
to reposition a diet drink to appeal to teenagers.
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Medicine/Medical, Surgery. to place (an organ or bone) in its original position.
noun
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the act or process of depositing or storing
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surgery the return of a broken or displaced organ, or part to its normal site
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archaic the reinstatement of a person in a post or office
verb
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to place in a new position
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to target (a product or brand) at a new market by changing its image
Other Word Forms
Etymology
Origin of reposition1
1580–90; < Late Latin repositiōn- (stem of repositiō ) a laying up, equivalent to Latin reposit ( us ) ( see reposit) + -iōn- -ion
Origin of reposition2
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
In its own statement, BuzzFeed said “We are extremely fortunate that Byron has enormous confidence in our management team and moved very quickly to reposition this company and unlock its value.”
From Los Angeles Times ● Jul. 27, 2026
The Russian warship requested that that HMS Tyne reposition to a safer distance, which it did.
From BBC ● Jul. 20, 2026
Spinoffs have regained popularity recently in the world of media and entertainment, as companies work to reposition themselves to face the challenges brought by changing consumer habits and technology.
From MarketWatch ● Jun. 30, 2026
However, Lululemon said it is still navigating headwinds, and is working to take additional steps to reposition and bolster its product offerings.
From The Wall Street Journal ● Jun. 4, 2026
With the help of onlookers, Anderson began to reposition his hose.
From "The Great Fire" by Jim Murphy
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
