reposition
1 Americannoun
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the act of depositing or storing.
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replacement, as of a bone.
verb (used with object)
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to put in a new or different position; shift.
to reposition the artwork on the advertising layout.
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to change the image, marketing strategy, etc., of (a product) so as to appeal to a wider or different audience or market.
to reposition a diet drink to appeal to teenagers.
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Medicine/Medical, Surgery. to place (an organ or bone) in its original position.
noun
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the act or process of depositing or storing
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surgery the return of a broken or displaced organ, or part to its normal site
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archaic the reinstatement of a person in a post or office
verb
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to place in a new position
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to target (a product or brand) at a new market by changing its image
Other Word Forms
- repositionable adjective
Etymology
Origin of reposition1
1580–90; < Late Latin repositiōn- (stem of repositiō ) a laying up, equivalent to Latin reposit ( us ) ( reposit ) + -iōn- -ion
Origin of reposition2
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
“Typically, a property would be relisted with some changes or repositioning made, perhaps involving price or listing photos to make it appear more neutral. Even slight changes can make all the difference.”
From MarketWatch
The group has struggled to reposition itself strategically, and Van den Brink’s surprise announcement last month that he would leave has added fresh uncertainty to the company’s direction ahead.
If the technology’s auto-steering fails and veers the car out of a lane, drivers are supposed to grab the wheel and reposition it.
The forces driving markets are already in motion, and patience, rather than repositioning, remains the appropriate response.
From MarketWatch
In an environment where liquidity risk has just been repriced, capital may temporarily prefer assets that can absorb repositioning without sharp price gaps — even if their longer-term risks have not disappeared.
From MarketWatch
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
