reposition
1 Americannoun
-
the act of depositing or storing.
-
replacement, as of a bone.
verb (used with object)
-
to put in a new or different position; shift.
to reposition the artwork on the advertising layout.
-
to change the image, marketing strategy, etc., of (a product) so as to appeal to a wider or different audience or market.
to reposition a diet drink to appeal to teenagers.
-
Medicine/Medical, Surgery. to place (an organ or bone) in its original position.
noun
-
the act or process of depositing or storing
-
surgery the return of a broken or displaced organ, or part to its normal site
-
archaic the reinstatement of a person in a post or office
verb
-
to place in a new position
-
to target (a product or brand) at a new market by changing its image
Other Word Forms
Etymology
Origin of reposition1
1580–90; < Late Latin repositiōn- (stem of repositiō ) a laying up, equivalent to Latin reposit ( us ) ( see reposit) + -iōn- -ion
Origin of reposition2
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
The company also needs to reposition its value perception as consumers become increasingly sensitive to prices.
From Barron's • May 20, 2026
HubSpot is clearly still trying to reposition itself in a world where its business model is increasingly under threat.
From Barron's • May 8, 2026
Sources indicated that executives are exploring a number of opportunities to "reposition" the business.
From BBC • Apr. 30, 2026
A flood of policy and geopolitical news has forced traders to scramble to reposition their portfolios.
From The Wall Street Journal • Apr. 15, 2026
The phone slips in my sweaty palm, and I quickly reposition it at my ear.
From "Internment" by Samira Ahmed
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
