reposition
1 Americannoun
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the act of depositing or storing.
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replacement, as of a bone.
verb (used with object)
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to put in a new or different position; shift.
to reposition the artwork on the advertising layout.
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to change the image, marketing strategy, etc., of (a product) so as to appeal to a wider or different audience or market.
to reposition a diet drink to appeal to teenagers.
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Medicine/Medical, Surgery. to place (an organ or bone) in its original position.
noun
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the act or process of depositing or storing
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surgery the return of a broken or displaced organ, or part to its normal site
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archaic the reinstatement of a person in a post or office
verb
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to place in a new position
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to target (a product or brand) at a new market by changing its image
Other Word Forms
- repositionable adjective
Etymology
Origin of reposition1
1580–90; < Late Latin repositiōn- (stem of repositiō ) a laying up, equivalent to Latin reposit ( us ) ( reposit ) + -iōn- -ion
Origin of reposition2
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
CalMac has been forced to reposition multiple vessels on its island routes and said plans were "under constant review".
From BBC • Apr. 7, 2026
Which means you still have time to reposition.
From MarketWatch • Mar. 19, 2026
The group has struggled to reposition itself strategically, and Van den Brink’s surprise announcement last month that he would leave has added fresh uncertainty to the company’s direction ahead.
From The Wall Street Journal • Feb. 11, 2026
The German premium-apparel company has sought to reposition its brands since Daniel Grieder, a former Tommy Hilfiger executive, took the helm in 2021.
From The Wall Street Journal • Dec. 3, 2025
They’d move my eyes closer together, reposition my nostrils and build me a new nose from the ground up.
From "Ugly" by Robert Hoge
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
