reposition

¹

[ree-puh-zish-uhn, rep-uh-]

noun

1. the act of depositing or storing.

2. replacement, as of a bone.

reposition

²

[ree-puh-zish-uhn]

verb (used with object)

1. to put in a new or different position; shift.

   to reposition the artwork on the advertising layout.

2. to change the image, marketing strategy, etc., of (a product) so as to appeal to a wider or different audience or market.

   to reposition a diet drink to appeal to teenagers.

3. Medicine/Medical, Surgery.,  to place (an organ or bone) in its original position.

reposition

/ ˌriːpəˈzɪʃən /

noun

1. the act or process of depositing or storing

2. surgery the return of a broken or displaced organ, or part to its normal site

3. archaic,  the reinstatement of a person in a post or office

verb

1. to place in a new position

2. to target (a product or brand) at a new market by changing its image

Other Word Forms

• repositionable adjective

Word History and Origins

Origin of reposition¹

1580–90; < Late Latin repositiōn- (stem of repositiō ) a laying up, equivalent to Latin reposit ( us ) ( reposit ) + -iōn- -ion

Origin of reposition²

1855–60; re- + position (v.)

Example Sentences

Last month, Budimbu described them as part of a strategy to "reposition" DR Congo as a leader in tourism and investment opportunities.

From BBC

Instead, they typically reposition themselves as the immovable axis of correct values, and denounce their former ideological fellow travelers as heretics who profaned true conservatism.

From Salon

So when the belle of the ball took a break from the revelry and sat down to order a drink, I subtly repositioned myself on the couch across from her.

From Salon

It will capture an image roughly every 40 seconds, for about 8-12 hours a night thanks to rapid repositioning of the moving dome and telescope mount.

From BBC

In repositioning rugby, Calder hasn't looked outside the box, but into the octagon.

From BBC

Related Words

• alter 
• change 
• deviate 
• drift 
• move 
• relocate 
• remove 
• ship 
• shuffle 
• transfer 
• turn 
• vary 
• veer