[ree-puh-zish-uh n, rep-uh-]


the act of depositing or storing.
replacement, as of a bone.

Origin of reposition

1580–90; < Late Latin repositiōn- (stem of repositiō) a laying up, equivalent to Latin reposit(us) (see reposit) + -iōn- -ion


[ree-puh-zish-uh n]

verb (used with object)

to put in a new or different position; shift: to reposition the artwork on the advertising layout.
to change the image, marketing strategy, etc., of (a product) so as to appeal to a wider or different audience or market: to reposition a diet drink to appeal to teenagers.
Medicine/Medical, Surgery. to place (an organ or bone) in its original position.

Origin of reposition

1855–60; re- + position (v.)
Related formsre·po·si·tion·a·ble, adjective Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

Examples from the Web for reposition

Contemporary Examples of reposition

Historical Examples of reposition

  • Giffard seems to have attempted the reposition of the cord only once, and failed, apparently from the unusual size of the child.

  • The reposition of the cord may be effected by the hand, or by means of an elastic catheter and ligature.

  • When the reposition has been effected, he has merely to withdraw the stilet; the cord is instantly disengaged.

  • In the majority of cases the reposition of the fragments alone is not sufficient to maintain accurate apposition.

British Dictionary definitions for reposition



the act or process of depositing or storing
surgery the return of a broken or displaced organ, or part to its normal site
archaic the reinstatement of a person in a post or office

verb (tr)

to place in a new position
to target (a product or brand) at a new market by changing its image
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Word Origin and History for reposition

1580s, "act of replacing," from Late Latin repositionem (nominative repositio), noun of action from past participle stem of Latin reponere (see repose (v.2)). Meaning "act of laying up in safety" is from 1610s.


also re-position, 1859, from re- "again" + position (v.). Related: Repositioned; repositioning.

Online Etymology Dictionary, © 2010 Douglas Harper