reposition

¹

[ree-puh-zish-uhn, rep-uh-]

noun

1. the act of depositing or storing.

2. replacement, as of a bone.

reposition

²

[ree-puh-zish-uhn]

verb (used with object)

1. to put in a new or different position; shift.

   to reposition the artwork on the advertising layout.

2. to change the image, marketing strategy, etc., of (a product) so as to appeal to a wider or different audience or market.

   to reposition a diet drink to appeal to teenagers.

3. Medicine/Medical, Surgery.,  to place (an organ or bone) in its original position.

reposition

/ ˌriːpəˈzɪʃən /

noun

1. the act or process of depositing or storing

2. surgery the return of a broken or displaced organ, or part to its normal site

3. archaic,  the reinstatement of a person in a post or office

verb

1. to place in a new position

2. to target (a product or brand) at a new market by changing its image

Other Word Forms

• repositionable adjective

Word History and Origins

Origin of reposition¹

1580–90; < Late Latin repositiōn- (stem of repositiō ) a laying up, equivalent to Latin reposit ( us ) ( reposit ) + -iōn- -ion

Origin of reposition²

1855–60; re- + position (v.)

Example Sentences

Researchers can also reposition damaged DNA inside the nucleus to test how its location influences repair.

Read more on Science Daily

This makes her exit possibly less a retirement and more a strategic repositioning.

Read more on Salon

"What makes this finding exciting is that arginine is already known to be clinically safe and inexpensive, making it a highly promising candidate for repositioning as a therapeutic option for AD."

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The pupils, age 6 to 8, adjusted collars, swiveled belts and repositioned the name badges on their chests.

Read more on The Wall Street Journal

Part of that, Holz says, is due to investors repositioning ahead of the next calendar year.

Read more on Barron's

Related Words

• alter 
• change 
• deviate 
• drift 
• move 
• relocate 
• remove 
• ship 
• shuffle 
• transfer 
• turn 
• vary 
• veer