reposition
1 Americannoun
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the act of depositing or storing.
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replacement, as of a bone.
verb (used with object)
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to put in a new or different position; shift.
to reposition the artwork on the advertising layout.
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to change the image, marketing strategy, etc., of (a product) so as to appeal to a wider or different audience or market.
to reposition a diet drink to appeal to teenagers.
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Medicine/Medical, Surgery. to place (an organ or bone) in its original position.
noun
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the act or process of depositing or storing
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surgery the return of a broken or displaced organ, or part to its normal site
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archaic the reinstatement of a person in a post or office
verb
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to place in a new position
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to target (a product or brand) at a new market by changing its image
Other Word Forms
- repositionable adjective
Etymology
Origin of reposition1
1580–90; < Late Latin repositiōn- (stem of repositiō ) a laying up, equivalent to Latin reposit ( us ) ( reposit ) + -iōn- -ion
Origin of reposition2
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
You still have time to reposition your portfolio.
From MarketWatch • Mar. 19, 2026
Which means you still have time to reposition.
From MarketWatch • Mar. 19, 2026
If disruptions through the Strait persist, crude prices could top $130 a barrel—and even once shipments resume, it could take weeks to reposition tankers, reload storage, and restart oil fields.
From The Wall Street Journal • Mar. 10, 2026
Researchers can also reposition damaged DNA inside the nucleus to test how its location influences repair.
From Science Daily • Nov. 23, 2025
Now that the pain has eased, it's all I can do to reposition myself in my bag before I plunge into sleep.
From "The Hunger Games" by Suzanne Collins
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Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.