[ree-puh-zish-uh n]
verb (used with object)
  1. to put in a new or different position; shift: to reposition the artwork on the advertising layout.
  2. to change the image, marketing strategy, etc., of (a product) so as to appeal to a wider or different audience or market: to reposition a diet drink to appeal to teenagers.
  3. Medicine/Medical, Surgery. to place (an organ or bone) in its original position.

Origin of reposition

1855–60; re- + position (v.)
Related formsre·po·si·tion·a·ble, adjective Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

British Dictionary definitions for repositionable


  1. the act or process of depositing or storing
  2. surgery the return of a broken or displaced organ, or part to its normal site
  3. archaic the reinstatement of a person in a post or office
verb (tr)
  1. to place in a new position
  2. to target (a product or brand) at a new market by changing its image
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Word Origin and History for repositionable



1580s, "act of replacing," from Late Latin repositionem (nominative repositio), noun of action from past participle stem of Latin reponere (see repose (v.2)). Meaning "act of laying up in safety" is from 1610s.



also re-position, 1859, from re- "again" + position (v.). Related: Repositioned; repositioning.

Online Etymology Dictionary, © 2010 Douglas Harper