reposition
1 Americannoun
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the act of depositing or storing.
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replacement, as of a bone.
verb (used with object)
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to put in a new or different position; shift.
to reposition the artwork on the advertising layout.
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to change the image, marketing strategy, etc., of (a product) so as to appeal to a wider or different audience or market.
to reposition a diet drink to appeal to teenagers.
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Medicine/Medical, Surgery. to place (an organ or bone) in its original position.
noun
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the act or process of depositing or storing
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surgery the return of a broken or displaced organ, or part to its normal site
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archaic the reinstatement of a person in a post or office
verb
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to place in a new position
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to target (a product or brand) at a new market by changing its image
Other Word Forms
Etymology
Origin of reposition1
1580–90; < Late Latin repositiōn- (stem of repositiō ) a laying up, equivalent to Latin reposit ( us ) ( see reposit) + -iōn- -ion
Origin of reposition2
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Tourism managers hope it could reposition Napa as a destination for people seeking a healthy lifestyle.
From Barron's ● Oct. 23, 2026
It has also had to reposition the USS George Washington vessel and its escort warships to the Persian Gulf from Japan—thus removing the Navy’s only aircraft carrier in the Pacific.
From Slate ● Aug. 31, 2026
Sit tight, and you’re living on the coupon with no way to reposition and nothing maturing soon enough to bail you out.
From MarketWatch ● Aug. 27, 2026
Stephen has a warning, though: "A return to the UK could be a useful brand reset, but a postcode does not reposition a brand. Behaviour does."
From BBC ● Aug. 22, 2026
They’d move my eyes closer together, reposition my nostrils and build me a new nose from the ground up.
From "Ugly" by Robert Hoge
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Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
