[ ree-puh-zish-uh n ]
/ ˌri pəˈzɪʃ ən /

verb (used with object)

to put in a new or different position; shift: to reposition the artwork on the advertising layout.
to change the image, marketing strategy, etc., of (a product) so as to appeal to a wider or different audience or market: to reposition a diet drink to appeal to teenagers.
Medicine/Medical, Surgery. to place (an organ or bone) in its original position.

Origin of reposition

1855–60; re- + position (v.)
Related formsre·po·si·tion·a·ble, adjective Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

Examples from the Web for repositioning

British Dictionary definitions for repositioning


/ (ˌriːpəˈzɪʃən) /


the act or process of depositing or storing
surgery the return of a broken or displaced organ, or part to its normal site
archaic the reinstatement of a person in a post or office

verb (tr)

to place in a new position
to target (a product or brand) at a new market by changing its image
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012