reposition
1 Americannoun
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the act of depositing or storing.
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replacement, as of a bone.
verb (used with object)
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to put in a new or different position; shift.
to reposition the artwork on the advertising layout.
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to change the image, marketing strategy, etc., of (a product) so as to appeal to a wider or different audience or market.
to reposition a diet drink to appeal to teenagers.
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Medicine/Medical, Surgery. to place (an organ or bone) in its original position.
noun
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the act or process of depositing or storing
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surgery the return of a broken or displaced organ, or part to its normal site
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archaic the reinstatement of a person in a post or office
verb
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to place in a new position
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to target (a product or brand) at a new market by changing its image
Other Word Forms
Etymology
Origin of reposition1
1580–90; < Late Latin repositiōn- (stem of repositiō ) a laying up, equivalent to Latin reposit ( us ) ( see reposit) + -iōn- -ion
Origin of reposition2
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
In its own statement, BuzzFeed said “We are extremely fortunate that Byron has enormous confidence in our management team and moved very quickly to reposition this company and unlock its value.”
From Los Angeles Times ● Jul. 27, 2026
“We have assessed the business and are taking additional actions to reposition where needed and further strengthen our product engine,” she said, without elaborating.
From MarketWatch ● Jun. 4, 2026
Under its new European strategy, Ford will also reposition its Ford Pro arm from a vehicle manufacturer into a productivity partner, leveraging software and services to maximize returns, it said.
From The Wall Street Journal ● May 18, 2026
HubSpot is clearly still trying to reposition itself in a world where its business model is increasingly under threat.
From Barron's ● May 8, 2026
Now that the pain has eased, it's all I can do to reposition myself in my bag before I plunge into sleep.
From "The Hunger Games" by Suzanne Collins
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
