reposition2
[ree-puh-zish-uh n]
- to put in a new or different position; shift: to reposition the artwork on the advertising layout.
- to change the image, marketing strategy, etc., of (a product) so as to appeal to a wider or different audience or market: to reposition a diet drink to appeal to teenagers.
- Medicine/Medical, Surgery. to place (an organ or bone) in its original position.
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Origin of reposition2
Dictionary.com Unabridged
Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
Examples from the Web for repositioning
Contemporary Examples
By then, of course, Clinton will be repositioning herself as a tough-on-Iran realist.
Still, Lee praised the move as a smart one for repositioning the show.
“The repositioning never caught hold,” said Martin Walker, chairman of magazine consulting firm Walker Communications.
Lufthansa, the German airline, flew eight empty airplanes from Munich to Frankfurt on a repositioning exercise without trouble.
reposition
- the act or process of depositing or storing
- surgery the return of a broken or displaced organ, or part to its normal site
- archaic the reinstatement of a person in a post or office
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- to place in a new position
- to target (a product or brand) at a new market by changing its image
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Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
Word Origin and History for repositioning
reposition
n.
1580s, "act of replacing," from Late Latin repositionem (nominative repositio), noun of action from past participle stem of Latin reponere (see repose (v.2)). Meaning "act of laying up in safety" is from 1610s.
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reposition
Online Etymology Dictionary, © 2010 Douglas Harper