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Synonyms

positioning

British  
/ pəˈzɪʃənɪŋ /

noun

  1. the position held by a product brand in the opinion of consumers, in comparison with its competitors' brands

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Benchmark analyst Yi Fu Lee initiated coverage on Palantir, praising its AI technology, competitive positioning, and CEO Alex Karp’s leadership.

From Barron's • Apr. 1, 2026

But the shares have struggled recently, falling roughly 28% over a six-month span in the face of concerns about the company’s artificial-intelligence positioning and the resilience of its traditional software offerings.

From MarketWatch • Apr. 1, 2026

"I don't think that's its main motivation for positioning itself as it has, but it has something to do with this as well."

From BBC • Mar. 30, 2026

The Lakers will face a Cavaliers team that’s making a push for better positioning in the Eastern Conference.

From Los Angeles Times • Mar. 29, 2026

I keep moving, positioning the next arrow automatically, as only someone who has hunted for years can do.

From "The Hunger Games" by Suzanne Collins

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.