repurpose

[ ree-pur-puhs ]

/ ˌriˈpɜr pəs /

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verb (used with object) re·pur·posed, re·pur·pos·ing.

to adapt or utilize (something) for a new purpose: The objective is to create affordable housing by repurposing abandoned commercial properties.

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Origin of repurpose

First recorded in 1980–85; re- + purpose

He says it was never meant to be a protest tool—though he isn’t unhappy about how it has been repurposed.
The internet of protest is being built on single-page websites|Tanya Basu|August 27, 2020|MIT Technology Review
In this case, you’d have to repurpose the content to rank for keywords with more relevant search intent.
Content marketing fails: How to analyze and improve|Michael Doer|August 27, 2020|Search Engine Watch
Researchers have identified and are testing a variety of existing drugs that might be repurposed to fight the coronavirus early in infections.
New treatments aim to treat COVID-19 early, before it gets serious|Tina Hesman Saey|August 24, 2020|Science News
Our goal here is to repurpose existing content into something fresh.
Four strategies to maintain your social media activity during a crisis|Roman Daneghyan|June 30, 2020|Search Engine Watch

The best approach is to check if repurposed compounds will actually bind to their intended target.
Scientists Tap the World’s Most Powerful Computers in the Race to Understand and Stop the Coronavirus|Jeremy Smith|June 4, 2020|Singularity Hub
Rand Paul and Ted Cruz are trying to repurpose the Republicans as the party of the middle class.
The Tea Party’s New Koch-Flavored Populism|Patricia Murphy|April 15, 2014|DAILY BEAST