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retail

American  
[ree-teyl, ri-teyl] / ˈri teɪl, rɪˈteɪl /

noun

  1. the sale of goods to ultimate consumers, usually in small quantities (opposed to wholesale).


adjective

  1. pertaining to, connected with, or engaged in sale at retail.

    the retail price.

adverb

  1. in a retail quantity or at a retail price.

verb (used with object)

retails, present (3rd person singular) retailed, past participle, past retailing present participle
  1. to sell at retail; sell directly to the consumer.

  2. to relate or repeat in detail to others.

    to retail scandal.

verb (used without object)

retails, present (3rd person singular) retailed, past participle, past retailing present participle
  1. to be sold at retail.

    It retails at 50 cents.

retail British  
/ ˈriːteɪl /

noun

  1. the sale of goods individually or in small quantities to consumers Compare wholesale

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

adjective

  1. of, relating to, or engaged in such selling

    retail prices

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

adverb

  1. in small amounts or at a retail price

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

verb

  1. to sell or be sold in small quantities to consumers

  2. (tr) to relate (gossip, scandal, etc) in detail, esp persistently

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
retail Cultural  
  1. A term describing businesses that sell goods directly to individuals. (Compare wholesale.)


Usage

What does retail mean? Retail is the sale of goods to the person who will actually use the goods. It is often used to describe the consumer goods industry, as in Jade worked in retail over the summer break to earn money for school. Retail is also used to describe something related to sales at retail, as in While the wholesale price is low, the retail price is much higher because the store’s rent is also very high. To retail is to sell directly to the consumer or to be sold at retail. Example: The retail store down the road has a sale on all sorts of good stuff today.

Other Word Forms

Derived Forms

Inflected Forms

Participles

Conjugated Forms

Present

Past

Future

Etymology

Origin of retail

First recorded in 1375–1425; (for the noun) late Middle English, from Anglo-French: “a cut,” derivative of retailler “to cut,” from re- re- + tailler “to cut” ( see tail 2); (for the verb) Middle English retailen, from Old French retailler

Explanation

If you buy a pair of jeans at your neighborhood Chique Boutique, you’re buying retail, but if you go to China and buy a boatload of jeans directly from the manufacturer, you’re buying wholesale, which is the opposite of retail. If you make your living growing flowers, you may have a retail shop where you sell to people buying flowers for themselves, and you may also have a wholesale business, where you sell flowers to florists and supermarkets who sell your flowers to their customers. As you have probably figured out, the retail shops — the florists and supermarkets — add their own markup to the wholesale price you charge them, so they can make a profit, too.

Keep Reading on Vocabulary.com

Vocabulary lists containing retail

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

"People are coming back to get their pictures, and then in turn will go shop at the local retail, and all the great food and beverage that's around here," Mettham said.

From BBC Jul. 26, 2026

"It's the kind of headline you'd expect from M&S or Next," says retail analyst Natalie Berg, explaining that price cuts like this from such a low-cost retailer are surprising.

From BBC Jul. 26, 2026

Also in Yekaterinburg, Russian online retail giant Wildberries said it had evacuated its staff over a drone threat, but said its facility had not been damaged.

From Barron's Jul. 25, 2026

One of the biggest losers has been Nike, which has been a dominant athletics retail brand in China since at least the 1990s, but is steadily losing ground to local rivals with fresher brand identities.

From The Wall Street Journal Jul. 24, 2026

Then, when none of them would hire her, she’d tried cosmetics counters, other retail jobs, nanny jobs, waiting tables, any opening listed.

From "Genuine Fraud" by E. Lockhart

She has just sold a replica of a Loewe t-shirt, which usually retails at $500, for $17.

From BBC Jul. 5, 2026

The 14-inch MacBook Pro, which once sold for $1,700, now retails for $2,000, while the iPad Air increased from $600 to $750.

From Barron's Jun. 25, 2026

The treatment, which is not approved for use in the United States, retails from Minicircle at $25,000 per shot.

From Slate Mar. 30, 2026

Other U.S. economic data due Friday include retails sales at 8:30 a.m. and business inventories at 10 a.m.

From MarketWatch Mar. 6, 2026

This stamp will contain a three-line business card and retails generally for 1.00.

From Wholesale Price List of Newspapers and Periodicals by Agency, D. D. Cottrell's Subscription

With six game cartridges and plastic overlays, the Odyssey setup offered 12 different games when it first retailed for $100—or about $770 in today’s dollars.

From The Wall Street Journal Jan. 22, 2026

They retailed for $399 and reportedly sold out immediately, or at least orders for them did.

From Salon Dec. 6, 2024

His latest pick, an embossed biker jacket from American fashion house Tom Ford, retailed for almost $9,000.

From BBC Jun. 6, 2024

It does not disclose detailed retailed sales but a spokesperson said they were positive in the third quarter and on a nine-month basis.

From Reuters Oct. 10, 2023

An ounce of phosphorus retailed for six guineas–perhaps five hundred dollars in today’s money–or more than gold.

From "A Short History of Nearly Everything" by Bill Bryson

He called himself the Jackie Robinson of retailing.

From The Wall Street Journal Jul. 2, 2026

De la Espriella, a 47-year-old criminal defense lawyer with a side hustle in online fashion retailing, talked little about economics on the campaign trail.

From Barron's Jun. 22, 2026

Berkshire reported higher profits from its railroad, energy, and manufacturing, service and retailing arms.

From The Wall Street Journal May 2, 2026

Also, the market has all but given up on housing-related retailing, and that is a mistake.

From Barron's Apr. 9, 2026

“Well,” Dad said, leaning back, “it's very good of you and Alice to worry, Brian, but the retailing sector is holding its own and Greenland is robust.”

From "Black Swan Green" by David Mitchell

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