retarget

[ ree-tahr-git ]

verb (used with object)

1. to aim toward or calibrate for a different target:

   to retarget missiles.

2. to change the goal, completion date, recipient, etc., of:

   We've retargeted the completion of the job.

Word History and Origins

Origin of retarget¹

First recorded in 1965–70; re- + target

Example Sentences

A year ago Criteo’s stock crashed to a 52-week low after Google said it would block the cookies the ad tech vendor uses to retarget people in the Chrome browser.

From Digiday

The advertiser can then retarget to drive final conversions within that expanded audience.

From Digiday

While Slate soft-launched Slate Select this spring, it started selling a precursor months earlier, when it began offering advertisers the ability to retarget Slate’s podcast audience with ads on Slate’s website.

From Digiday

The feature restricts the ability to reach and retarget California residents.

From Search Engine Land

This includes both paid search on Amazon and other marketplaces, as well as display media campaigns, such as Amazon DSP, in order to reach new-to-brand consumers and retarget loyal customers.

From Search Engine Land