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How to use retarget in a sentence
A year ago Criteo’s stock crashed to a 52-week low after Google said it would block the cookies the ad tech vendor uses to retarget people in the Chrome browser.‘Nothing makes sense anymore’: What’s driving ad tech’s latest consolidation wave|Seb Joseph|February 23, 2021|Digiday
The advertiser can then retarget to drive final conversions within that expanded audience.Deep Dive: Programmatic ends a strong 2020 as CTV, OTT and data privacy loom large in early 2021|Jessica Rapp|January 5, 2021|Digiday
While Slate soft-launched Slate Select this spring, it started selling a precursor months earlier, when it began offering advertisers the ability to retarget Slate’s podcast audience with ads on Slate’s website.‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy|Max Willens|November 6, 2020|Digiday
The feature restricts the ability to reach and retarget California residents.
This includes both paid search on Amazon and other marketplaces, as well as display media campaigns, such as Amazon DSP, in order to reach new-to-brand consumers and retarget loyal customers.How to prepare your e-commerce ad strategy for an uncertain Q4|Sponsored Content: Pacvue|August 17, 2020|Search Engine Land