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Synonyms

positioning

British  
/ pəˈzɪʃənɪŋ /

noun

  1. the position held by a product brand in the opinion of consumers, in comparison with its competitors' brands

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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“Across positioning, flow, and derivatives data, every signal we track continues to point in the same direction: the market is bullish on gold across all fronts,” says Société Générale.

From The Wall Street Journal Sep. 8, 2026

Google launched its own cloud gaming service Stadia in November 2019, positioning it as a "Netflix for games".

From BBC Sep. 4, 2026

“The tiredness in this equity market likely, in part, reflects that ‘all in’ positioning amongst those investors,” says Watling.

From MarketWatch Sep. 4, 2026

But the balance is delicate: Lean too hard on discounts and Jersey Mike’s risks following Subway’s path, eroding the premium positioning that makes its model work in the first place.

From The Wall Street Journal Sep. 1, 2026

The whole march up Harkness, Otto made a point of positioning himself between Sheed and TimeStar, hoping to prevent what would be catastrophic recognition.

From "The Last Last-Day-of-Summer" by Lamar Giles

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