road show

or roadshow


  1. a show, such as a play or musical comedy, performed by a touring group of actors.
  2. an important motion picture, usually presented only twice daily on a reserved-seat basis and at increased prices.
  3. any traveling exhibit, such as one promoting a company's products or a government program.
  4. Informal. any group traveling around the country for a specific purpose, such as a political candidate together with an entourage.



[ rohd-shoh ]


  1. of or relating to road shows.

verb (used with object)

, road-showed, road-show·ing.
  1. to present as a road show.

road show


    1. a radio show broadcast live from one of a number of towns or venues being visited by a disc jockey who is touring an area
    2. the touring disc jockey and the personnel and equipment needed to present such a show

      the Radio 1 road show will be in Brighton next week

  1. a group of entertainers, esp pop musicians, on tour
  2. any occasion when an organization attracts publicity while touring or visiting

    an antiques road show

    a royal road show

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Word History and Origins

Origin of road show1

An Americanism dating back to 1905–10

Origin of road show2

First recorded in 1870–80

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Idioms and Phrases

A tour made for a particular purpose, especially a political campaign. For example, It was primary season, and every would-be candidate was planning a road show . This term originated about 1900 for touring theatrical productions and in the mid-1900s began to be transferred to other endeavors.

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Example Sentences

I think it needs to be a road show into our communities to make it easier for people that live there.

Another result, said Buyer, has road shows going virtual—a process she says is superior because it lets a company visit more potential investors without having to hopscotch all over the country.

From Fortune

Then they have to go on a road show to pitch potential investors before their public market debut.

From Digiday

A road show is in the works; it will visit some 35 cities beginning in September.

It was the most perfect party, a road show no one thought would end.

Bibi Netanyahu talked to the World Economic Forum this afternoon like a pitchman on a road show.

They disparage his trip to a Navy shipbuilder as a “road show.”

The ambassador-commander road show should in turn elicit renewed commitments from Afghans to fight hardest—but not alone.

Each camp of the airmen looked to Tom, when he drew near, like the pitch of a road show.

But the plain fact about the ordinary little southern "road show" is that it does not deserve to make money.

Ain't no sich good times now as we had in de old road show days.

There was one in Ohio, she remembered: she played it once with a Shubert road show.


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Definitions and idiom definitions from Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.