or roll-out

  1. the first public showing of an aircraft.
  2. Informal. the introduction or inauguration of a new product or service, as by an advertising campaign, public announcement, or exhibition: the most lavish rollout in soft-drink history.
  3. Football. an offensive maneuver in which the quarterback, having the option to run or pass, takes the ball from the center, moves back a distance toward his goal line, and then moves forward and toward a sideline.

Origin of rollout

First recorded in 1955–60; noun use of verb phrase roll out Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

Examples from the Web for rollout

Contemporary Examples of rollout

Word Origin and History for rollout

also roll-out, 1957, originally of airplanes, from verbal phrase, from roll (v.) + out (adv.). As a type of U.S. football play from 1959.

Online Etymology Dictionary, © 2010 Douglas Harper