rollout

Or roll-out

[rohl-out]

noun

1. the first public showing of an aircraft.

2. Informal.,  the introduction or inauguration of a new product or service, as by an advertising campaign, public announcement, or exhibition.

   the most lavish rollout in soft-drink history.

3. Football.,  an offensive maneuver in which the quarterback, having the option to run or pass, takes the ball from the center, moves back a distance toward his goal line, and then moves forward and toward a sideline.

Word History and Origins

Origin of rollout¹

First recorded in 1955–60; noun use of verb phrase roll out

Example Sentences

South Africa, Eswatini and Zambia were to begin on Monday administering a groundbreaking new HIV-prevention injection in the drug's first public rollouts in Africa, which has the world's highest HIV burden.

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The higher margin parts of the “silver economy” may require deeper operational capabilities than standard consumer goods rollouts.

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The rollout of Prime Minister Sanae Takaichi’s economic stimulus package, aimed at easing the strain of rising living costs, could boost consumer appetite.

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Behind the scenes, the rollout was marred by a headache.

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The rise in consumer sentiment contrasts with confidence among German businesses, which on Monday downgraded their optimism for the economy and the rollout of the government’s spending plans.

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