rollout

American  

[rohl-out] / ˈroʊlˌaʊt /

Or roll-out

noun

1. the first public showing of an aircraft.

2. Informal. the introduction or inauguration of a new product or service, as by an advertising campaign, public announcement, or exhibition.

   the most lavish rollout in soft-drink history.

3. Football. an offensive maneuver in which the quarterback, having the option to run or pass, takes the ball from the center, moves back a distance toward his goal line, and then moves forward and toward a sideline.

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Etymology

Origin of rollout

First recorded in 1955–60; noun use of verb phrase roll out

Example Sentences

German manufacturing orders plunged at the start of 2026, while production also fell, indicating an uncertain outlook for the country’s industrial sector despite the rollout of government stimulus.

From The Wall Street Journal

Instead, analysts say, it risks rewarding dirty energy producers while reducing revenues at green energy companies, slowing Italy's already sluggish renewables rollout.

From Barron's

It has been split into 10 separate topics, or modules, covering subjects from political decision-making to the vaccine rollout and the impact on children.

From BBC

Industry groups say they have already invested more than £1bn to support the UK-wide rollout, which will include the introduction of reverse vending machines.

From BBC

His frequent rollouts of cartel-busting exploits have become a hallmark of her administration.

From Los Angeles Times