rollout
Americannoun
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the first public showing of an aircraft.
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Informal. the introduction or inauguration of a new product or service, as by an advertising campaign, public announcement, or exhibition.
the most lavish rollout in soft-drink history.
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Football. an offensive maneuver in which the quarterback, having the option to run or pass, takes the ball from the center, moves back a distance toward his goal line, and then moves forward and toward a sideline.
Etymology
Origin of rollout
First recorded in 1955–60; noun use of verb phrase roll out
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Coca-Cola announced the revival of the soda under the original Mr. Pibb name and the new offerings in October, with a nationwide rollout taking place this year.
From MarketWatch ● Jul. 28, 2026
On an earnings call, Elon Musk walked back earlier rollout guidance for Tesla’s Robotaxi service, Optimus robots and electric semi truck.
From The Wall Street Journal ● Jul. 23, 2026
Dr Mary Keeling, from the Centre for Evidence for the Armed Forces, said she was aware a rollout of new female kit and equipment, as well as availability, had been "inconsistent" since Atherton's report.
From BBC ● Jul. 22, 2026
Tesla’s robotaxi plans have been of major interest to investors, but some are getting fed up with the company’s slower-than-expected rollout.
From MarketWatch ● Jul. 20, 2026
The DEA launched Operation Pipeline in 1984 as part of the Reagan administration’s rollout of the War on Drugs.
From "The New Jim Crow" by Michelle Alexander
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
