rollout

American  

[rohl-out] / ˈroʊlˌaʊt /

Or roll-out

noun

1. the first public showing of an aircraft.

2. Informal. the introduction or inauguration of a new product or service, as by an advertising campaign, public announcement, or exhibition.

   the most lavish rollout in soft-drink history.

3. Football. an offensive maneuver in which the quarterback, having the option to run or pass, takes the ball from the center, moves back a distance toward his goal line, and then moves forward and toward a sideline.

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Etymology

Origin of rollout

First recorded in 1955–60; noun use of verb phrase roll out

Example Sentences

The rollout would make Wayve the first company to launch a commercial autonomous taxi service in Britain, ahead of rivals Waymo, owned by Google-parent Alphabet, and China's Baidu.

From Barron's • Jun. 8, 2026

The tool’s rollout comes after the threat of a chemical tank explosion in Orange County transfixed Southern California over Memorial Day weekend.

From Los Angeles Times • Jun. 6, 2026

It said taxpayers should fund some of the infrastructure needed for black spots, "as commercial rollout alone cannot bridge the gap on the rail network".

From BBC • Jun. 3, 2026

FDA general secretary Dave Penman said the rollout was "inconsistent across departments which limits the productivity gains".

From BBC • Jun. 1, 2026

The DEA launched Operation Pipeline in 1984 as part of the Reagan administration’s rollout of the War on Drugs.

From "The New Jim Crow" by Michelle Alexander