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rollout

or roll-out

[rohl-out]
noun
  1. the first public showing of an aircraft.
  2. Informal. the introduction or inauguration of a new product or service, as by an advertising campaign, public announcement, or exhibition: the most lavish rollout in soft-drink history.
  3. Football. an offensive maneuver in which the quarterback, having the option to run or pass, takes the ball from the center, moves back a distance toward his goal line, and then moves forward and toward a sideline.
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Origin of rollout

First recorded in 1955–60; noun use of verb phrase roll out
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

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Word Origin and History for rollout

n.

also roll-out, 1957, originally of airplanes, from verbal phrase, from roll (v.) + out (adv.). As a type of U.S. football play from 1959.

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Online Etymology Dictionary, © 2010 Douglas Harper