rollout

or roll-out

[ rohl-out ]

/ ˈroʊlˌaʊt /

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noun

the first public showing of an aircraft.

Informal. the introduction or inauguration of a new product or service, as by an advertising campaign, public announcement, or exhibition: the most lavish rollout in soft-drink history.

Football. an offensive maneuver in which the quarterback, having the option to run or pass, takes the ball from the center, moves back a distance toward his goal line, and then moves forward and toward a sideline.

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His boss, whom he admires, is waiting to meet with him about the big project.

His boss, who he admires, is waiting to meet with him about the big project.

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Origin of rollout

First recorded in 1955–60; noun use of verb phrase roll out

Words nearby rollout

rollock, roll-off, roll of honour, roll-on, roll-on/roll-off, rollout, rollover, roll-over arm, Rolls-Royce, roll the bones, roll top

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

How to use rollout in a sentence

Maybe local and state officials can’t improve their rollouts quickly enough.
Good news about America’s Covid-19 vaccine campaign|German Lopez|February 12, 2021|Vox
Bloomgarden, the doctor at Northwestern Memorial, says the new Zocdoc tool will be a “great addition” to Chicago’s vaccine drive, but that it addresses only one of the issues with the rollout.
Chicago thinks Zocdoc can help solve its vaccine chaos|Lindsay Muscato|February 12, 2021|MIT Technology Review
Tegna has already hired two audience engagement specialists to lead Verify’s rollout on social media platforms.
Why local broadcaster Tegna is making a big bet on its fact-checking vertical Verify|Sara Guaglione|February 12, 2021|Digiday
The government has told the press that Co-WIN will make real-time vaccine-related data available to officials monitoring the rollout, and that the app will make it harder for people to use proxies.
India is betting on glitchy software to inoculate 300 million people by August|Lindsay Muscato|February 10, 2021|MIT Technology Review

It’s the first line of many as more products are slated for rollout later this year tied to data insights from other brands like Women’s Health and Men’s Health.
Hearst turns to first-party data to look for new brand licensing categories|Erika Wheless|February 10, 2021|Digiday
It was an unmitigated disaster, and Lee compares it to the healthcare.gov rollout.
Best Buy Punches Back at Amazon|William O’Connor|December 27, 2014|DAILY BEAST
Todd is at his best discussing the unbelievably botched rollout of healthcare.gov.
Chuck Todd’s Lousy Obama Takedown|William O’Connor|November 14, 2014|DAILY BEAST
The rocky nature of her book rollout is fair warning that the road ahead will not be easy.
Everyone Sees the Hillary They Want to See|Eleanor Clift|June 17, 2014|DAILY BEAST
Priebus derided the rollout of her new book, Hard Choices, and claimed her poll numbers are sinking.
Fact-Checking the Sunday Shows: June 15|PunditFact.com|June 15, 2014|DAILY BEAST
It was a rocky tenure from her appointment all the way up to the botched Healthcare.gov rollout.
Kathleen Sebelius Resigning From HHS|Ben Jacobs|April 11, 2014|DAILY BEAST

British Dictionary definitions for rollout

roll out

verb (tr, adverb)

to cause (pastry) to become flatter and thinner by pressure with a rolling pin

to show (a new type of aircraft) to the public for the first time

to launch (a new film, product, etc) in a series of stages over an area, each stage involving an increased number of outlets

noun roll-out

a presentation to the public of a new aircraft, product, etc; a launch

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Idioms and Phrases with rollout

roll out

Get out of bed, as in I rolled out around six o'clock this morning. [Colloquial; late 1800s]

Introduce, disclose, as in They rolled out the new washing machine with great fanfare.