rollout

American  

[rohl-out] / ˈroʊlˌaʊt /

Or roll-out

noun

1. the first public showing of an aircraft.

2. Informal. the introduction or inauguration of a new product or service, as by an advertising campaign, public announcement, or exhibition.

   the most lavish rollout in soft-drink history.

3. Football. an offensive maneuver in which the quarterback, having the option to run or pass, takes the ball from the center, moves back a distance toward his goal line, and then moves forward and toward a sideline.

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Etymology

Origin of rollout

First recorded in 1955–60; noun use of verb phrase roll out

Example Sentences

See Examples For:

rollout

There will be a gradual rollout and the service will eventually be available at thousands of community NHS pharmacies across England.

From BBC ● Sep. 10, 2026

In addition to spreading out the strain on manufacturing partners, Apple’s phased rollout also directs more attention to its higher-end phones.

From MarketWatch ● Sep. 7, 2026

Ford said it will kill several EV models and pivot toward hybrids, while Honda canceled the rollout of its anticipated 0 Series EVs.

From Los Angeles Times ● Sep. 4, 2026

Some cybersecurity customers will get access to the new model Thursday, the company said, with a wider rollout to other paying customers to follow.

From Barron's ● Sep. 3, 2026

The DEA launched Operation Pipeline in 1984 as part of the Reagan administration’s rollout of the War on Drugs.

From "The New Jim Crow" by Michelle Alexander