rollout

American  

[rohl-out] / ˈroʊlˌaʊt /

Or roll-out

noun

1. the first public showing of an aircraft.

2. Informal. the introduction or inauguration of a new product or service, as by an advertising campaign, public announcement, or exhibition.

   the most lavish rollout in soft-drink history.

3. Football. an offensive maneuver in which the quarterback, having the option to run or pass, takes the ball from the center, moves back a distance toward his goal line, and then moves forward and toward a sideline.

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Etymology

Origin of rollout

First recorded in 1955–60; noun use of verb phrase roll out

Example Sentences

He said he was disappointed in the rollout of the West Virginia pilots and that there was resistance among school staff to using Star Academy.

From The Wall Street Journal • Apr. 23, 2026

Rising capital expenditures, a slow robo-taxi rollout, and a delayed reveal of Tesla’s updated robot—the third generation of Optimus—were among the negative updates cited by Langan.

From Barron's • Apr. 23, 2026

The rapid rollout of California’s transitional kindergarten program has had its tradeoffs.

From Los Angeles Times • Apr. 22, 2026

An analyst raised Tesla’s price target to $350, but noted concerns about the slower-than-expected robo-taxi rollout.

From Barron's • Apr. 21, 2026

The DEA launched Operation Pipeline in 1984 as part of the Reagan administration’s rollout of the War on Drugs.

From "The New Jim Crow" by Michelle Alexander