rollout

American  

[rohl-aut] / ˈroʊlˌaʊt /

Or roll-out

noun

1. the first public showing of an aircraft.

2. Informal. the introduction or inauguration of a new product or service, as by an advertising campaign, public announcement, or exhibition.

   the most lavish rollout in soft-drink history.

3. Football. an offensive maneuver in which the quarterback, having the option to run or pass, takes the ball from the center, moves back a distance toward his goal line, and then moves forward and toward a sideline.

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Etymology

Origin of rollout

First recorded in 1955–60; noun use of verb phrase roll out

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Example Sentences

See Examples For:

rollout

“It’s not going to be available to everybody all at once,” Arjona Ferreira said of the Miudella rollout.

From Slate ● Oct. 27, 2026

As the debate over their merits intensifies, the data centre rollout continues.

From BBC ● Oct. 25, 2026

The company has faced questions about the rollout of Tesla's robotaxi venture that has progressed much more slowly than hoped.

From Barron's ● Oct. 21, 2026

The company now expects $2.7 billion in ad revenue this year, down from its earlier forecast of $3 billion, citing a slower-than-anticipated rollout of some ad products capabilities.

From Los Angeles Times ● Oct. 20, 2026

This demand was satisfied by another catalytic event: the rollout of Windows 95, which shipped fifteen days after Netscape took its stock public.

From "The World Is Flat" by Thomas L. Friedman

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