or roll-out

[ rohl-out ]
/ ˈroʊlˌaʊt /


the first public showing of an aircraft.
Informal. the introduction or inauguration of a new product or service, as by an advertising campaign, public announcement, or exhibition: the most lavish rollout in soft-drink history.
Football. an offensive maneuver in which the quarterback, having the option to run or pass, takes the ball from the center, moves back a distance toward his goal line, and then moves forward and toward a sideline.

Nearby words

  1. rollins, sonny,
  2. rollmop,
  3. rollneck,
  4. rollo,
  5. rollock,
  6. rollover,
  7. rolls-royce,
  8. rollway,
  9. rolodex,
  10. roly-poly

Origin of rollout

First recorded in 1955–60; noun use of verb phrase roll out Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

Examples from the Web for rollout

Word Origin and History for rollout



also roll-out, 1957, originally of airplanes, from verbal phrase, from roll (v.) + out (adv.). As a type of U.S. football play from 1959.

Online Etymology Dictionary, © 2010 Douglas Harper