rollout

American  

[rohl-out] / ˈroʊlˌaʊt /

Or roll-out

noun

1. the first public showing of an aircraft.

2. Informal. the introduction or inauguration of a new product or service, as by an advertising campaign, public announcement, or exhibition.

   the most lavish rollout in soft-drink history.

3. Football. an offensive maneuver in which the quarterback, having the option to run or pass, takes the ball from the center, moves back a distance toward his goal line, and then moves forward and toward a sideline.

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Etymology

Origin of rollout

First recorded in 1955–60; noun use of verb phrase roll out

Example Sentences

In our view, there is no reason to think Google will gain market share in digital advertising because the rollout of Gemini AI is just replacing traditional Google Search traffic.

From Barron's

“Given the complexity of minimally invasive cardiac surgery, we are planning a measured rollout to support training, education, and adoption,” CEO David J. Rosa said on a conference call.

From Barron's

The European Union began implementing some AI-related regulations last year, but the core bulk of its AI Act will begin a phased rollout in August.

From The Wall Street Journal

Passengers at Britain's biggest airport, Heathrow, can leave liquids in containers up to two litres in their bags while going through security, after it finally completed the rollout of new high-tech CT scanners.

From BBC

Huang said AI’s rollout still required more energy, land power and skilled workers, calling it “the single largest infrastructure buildout in human history.”

From The Wall Street Journal