salesmanship

[seylz-muhn-ship]

noun

1. the technique of selling a product.

   They used a promotional gimmick that was the last word in salesmanship.

2. adeptness at creating interest in new ideas, products, methods, etc..

   The only ingredient lacking in the system was salesmanship.

salesmanship

/ ˈseɪlzmənʃɪp /

noun

1. the technique, skill, or ability of selling

2. the work of a salesman

Word History and Origins

Origin of salesmanship¹

1875–80; salesman + -ship; -manship

Example Sentences

Quickly demonstrating his skill at salesmanship and fearless negotiating, he vaulted himself to senior partner.

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That outcome required bold investments, brilliant salesmanship and, in some cases, disregard for vulnerable players and indifference to loyal fans.

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In the white heat of salesmanship, an L.A. real estate agent is said to have stuck oranges on Joshua trees and sold plots as groves.

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The word “change” ranks right up there with “new and improved” as among the most powerful pitches in salesmanship, as well as flimflammery.

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His comment calling vaccines and therapeutics the “jackpot” at a July 17, 2020, virtual rally with Wisconsin voters was typical of his salesmanship.

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