salesmanship

American  

[seylz-muhn-ship] / ˈseɪlz mənˌʃɪp /

noun

1. the technique of selling a product.

   They used a promotional gimmick that was the last word in salesmanship.

2. adeptness at creating interest in new ideas, products, methods, etc..

   The only ingredient lacking in the system was salesmanship.

---

salesmanship British  

/ ˈseɪlzmənʃɪp /

noun

1. the technique, skill, or ability of selling

2. the work of a salesman

---

Etymology

Origin of salesmanship

1875–80; salesman + -ship; -manship

Example Sentences

Quickly demonstrating his skill at salesmanship and fearless negotiating, he vaulted himself to senior partner.

From The Wall Street Journal

That outcome required bold investments, brilliant salesmanship and, in some cases, disregard for vulnerable players and indifference to loyal fans.

From The Wall Street Journal

In the white heat of salesmanship, an L.A. real estate agent is said to have stuck oranges on Joshua trees and sold plots as groves.

From Los Angeles Times

The word “change” ranks right up there with “new and improved” as among the most powerful pitches in salesmanship, as well as flimflammery.

From Los Angeles Times

His comment calling vaccines and therapeutics the “jackpot” at a July 17, 2020, virtual rally with Wisconsin voters was typical of his salesmanship.

From Los Angeles Times