sales
Americannoun
adjective
Etymology
Origin of sales
First recorded in 1820–30, for the adjective
Explanation
When a company’s sales are down, it hasn’t been making money. The word sales refers to income. If a bathing suit company’s sales are low, it should stop making wool bikinis. Sales is also the plural of “sale.” If a jewelry maker is worried about sales during the year's slow months, he might offer a discount. And when a big company focuses too much on sales, they sometimes lose track of the other aspects of doing business. Stores have big sales. The job or activity of selling things is also known as sales, so you could have a sales job, or even a title like "Director of Sales" or "sales representative."
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
The weekend ticket sales underscore the enduring appeal of Star Wars, which remains among Disney’s top five franchises, producing more than $1 billion in annual retail sales.
From Los Angeles Times • May 24, 2026
Now Gordon rushed to have it “unpublished,” promising any sales from the remaining stock would go to charity.
From The Wall Street Journal • May 24, 2026
But when we take their sales and operating expenses into account, none of the main retailers' profit margins have increased over the last 20 years.
From BBC • May 24, 2026
Family offices also can make a meaningful difference for companies through partnerships, sales contacts, board representation, and other meaningful contributions, Oros says.
From Barron's • May 23, 2026
Just before the road into the park, there was a small general store, its one plate glass window cluttered with signs for circuses, garage sales, and church suppers.
From "Homecoming" by Cynthia Voigt
![]()
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.