seal of approval

Idioms  

1. An endorsement of something or someone, as in Our candidate doesn't have the governor's seal of approval, or The new management gave the old refund policy their seal of approval. This idiom was used, and perhaps invented, as an advertising gimmick of Good Housekeeping Magazine, which gave its so-called “seal of approval” to products it endorsed; the products' packaging in turn bore a small emblem attesting to this endorsement. The noun seal here is used in the same sense as in set one's seal on.

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Example Sentences

See Examples For:

seal of approval

He has even received a royal seal of approval.

From BBC ● Jul. 2, 2026

Still, while the European Union's election observation mission noted problems in how the vote was conducted, it gave its seal of approval.

From Barron's ● May 17, 2026

Taken together, these nearly 100 strategies — each of which had received the equivalent of an academic seal of approval — performed 58% worse after they were published than they did in-sample.

From MarketWatch ● Mar. 23, 2026

Yet many of these so-called crossover artists were already established in their careers before they each got their seal of approval in the States.

From Los Angeles Times ● Feb. 10, 2026

This outfit so wins the Indian-mom seal of approval.

From "Love, Hate & Other Filters" by Samira Ahmed

Related Words

• advocacy
• affirmation
• approval
• backing
• commercial
• confirmation
• favor
• permission
• ratification
• recommendation
• signature