seal of approval


An endorsement of something or someone, as in Our candidate doesn't have the governor's seal of approval, or The new management gave the old refund policy their seal of approval. This idiom was used, and perhaps invented, as an advertising gimmick of Good Housekeeping Magazine, which gave its so-called “seal of approval” to products it endorsed; the products' packaging in turn bore a small emblem attesting to this endorsement. The noun seal here is used in the same sense as in set one's seal on.

QUIZZES

WHO SAID IT: A QUIZ ON PRESIDENTIAL WIT AND WISDOM

Think you know your presidents? Take this quiz and see if you can match the style, wit, and ideology of these memorable lines to the right POTUS.
Question 1 of 9
“I do believe that the buck stops here, that I cannot rely upon public opinion polls to tell me what is right. I do believe that right makes might and that if I am wrong, 10 angels swearing I was right would make no difference.”

Words nearby seal of approval

The American Heritage® Idioms Dictionary Copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.