sell-by date

[sel-bahy]
noun
  1. the last date on which perishable food should be sold, usually established with some allowance for home storage under refrigeration.Compare shelf life.
Idioms
  1. past one's/its sell-by date, Informal. past one's or its prime; past the period of greatest vigor, success, etc.: an aging actress, well past her sell-by date.
Also called sell date, pull date.
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

British Dictionary definitions for sell-by date

sell-by date

noun
  1. a date printed on the packaging of perishable goods, indicating the date after which the goods should not be offered for sale
  2. past one's sell-by date informal beyond one's prime
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012