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sex up

British  

verb

  1. informal (tr, adverb) to make (something) more interesting or exciting

    the BBC decided to sex up the book's title
"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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The star of Eton and Oxford was given low-grade work and, desperate for glory, made up a quote to sex up a story and attributed it to his godfather, the academic Colin Lucas.

From The Guardian • Jul. 21, 2019

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.