sex up

British  

verb

1. informal (tr, adverb) to make (something) more interesting or exciting

   the BBC decided to sex up the book's title

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Example Sentences

Some of those references about how sexed up he is maybe made more sense with those kinds of pieces in there.

From New York Times

“Clearly the government is trying to sex up number plates, with a view to making more money, and I can understand that,” Queensland Law Society president Bill Potts told the Brisbane Times.

From The Verge

Although he wasn’t the first designer to riff on the safari jacket, his version, both faithful to the original and ineffably sexed up, made it enticing to a new generation.

From The Wall Street Journal

Mr. Kaufmann doesn’t quite have a cabaret performer’s intuition for how to sex up a seemingly innocent word with innuendo or irony in the occasional near-spoken phrase.

From New York Times

Celebrity stylist June Ambrose called Fashion Nova “the new Gap,” only seriously sexed up.

From Washington Times