sex up

British  

verb

1. informal (tr, adverb) to make (something) more interesting or exciting

   the BBC decided to sex up the book's title

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Example Sentences

“Clearly the government is trying to sex up number plates, with a view to making more money, and I can understand that,” Queensland Law Society president Bill Potts told the Brisbane Times.

From The Verge

Although he wasn’t the first designer to riff on the safari jacket, his version, both faithful to the original and ineffably sexed up, made it enticing to a new generation.

From The Wall Street Journal

Mr. Kaufmann doesn’t quite have a cabaret performer’s intuition for how to sex up a seemingly innocent word with innuendo or irony in the occasional near-spoken phrase.

From New York Times

He had been exposed as the source of the report alleging that the government’s dossier on Iraq’s weapons of mass destruction, presented as central to the case for war, had been “sexed up”.

From The Guardian

The most sexed up they tried to make me involved a spray tan, which in turn made me look like a golfer on Jersey Shore.

From The Guardian