share of voice

British

noun

the proportion of the total audience or readership commanded by a media group across its full range of publishing and broadcasting activities

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Taylor also did a fair share of voice work for animated films and television, including “The Jetsons” and “The Addams Family,” for which he earned an Emmy nomination for his portrayal of Uncle Fester.

From Los Angeles Times • Oct. 6, 2019

Here’s how the share of voice broke down by percentage:

From Washington Post • Nov. 11, 2015

This is the kind of area where firms like Akamai, F5 Networks and newer upstart Instart Logic are jostling for share of voice.

From Forbes • Jan. 1, 2015

In conversation, both operate like a well-rehearsed tag team, careful to give each other equal share of voice.

From BBC • Apr. 28, 2011

The plot was to get a large share of voice so that the brand was locked in the customers' memories.

From BusinessWeek • Jun. 5, 2009

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023