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share of voice

British  

noun

  1. the proportion of the total audience or readership commanded by a media group across its full range of publishing and broadcasting activities

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

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Taylor also did a fair share of voice work for animated films and television, including “The Jetsons” and “The Addams Family,” for which he earned an Emmy nomination for his portrayal of Uncle Fester.

From Los Angeles Times ● Oct. 6, 2019

Here’s how the share of voice broke down by percentage:

From Washington Post ● Nov. 11, 2015

While share of voice on the Internet may not be a big social factor that translates to sales, sentiment a factor, because it reveals how people feel about a brand.

From Forbes ● Jan. 25, 2013

In conversation, both operate like a well-rehearsed tag team, careful to give each other equal share of voice.

From BBC ● Apr. 28, 2011

The plot was to get a large share of voice so that the brand was locked in the customers' memories.

From BusinessWeek ● Jun. 5, 2009

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