skippable

[ skip-uh-buhl ]

adjective

1. able to be skipped, omitted, or passed over without loss; unimportant.

Word History and Origins

Origin of skippable¹

First recorded in 1810–20; skip ¹ + -able

Example Sentences

While skippable ads are necessary, it’s essential that brands deliver relevant content to audiences or face the risk of being skipped.

From Digiday

Video action campaigns utilize skippable in-stream and video discovery ad formats, and run on YouTube’s home feed, the watch page, the watch next feed and Google video partners.

From Search Engine Land

Unlike CTV advertising, OTT ads are skippable and clickable.

From Digiday

According to the report, a lot of political advertisers are after YouTube’s non-skippable ad inventory as well as its most popular videos, which are usually highest in demand and lowest in availability.

From Digiday

Snapchat’s non-skippable video takeover unit called First Commercial is now out of testing and available to US and UK advertisers in Ads Manager.

From Search Engine Land

It is skippable—the consequence of having a foolish scheme to fill out.

From Project Gutenberg

The first Two are of preliminary or prefatory nature,—perhaps still more skippable than those that will by and by follow.

From Project Gutenberg

It has the grand and prominent virtue of being at once and easily skippable.

From Project Gutenberg