skippable

While skippable ads are necessary, it’s essential that brands deliver relevant content to audiences or face the risk of being skipped.
How brands are leveling up their contextual advertising with content blending tactics|Seedtag|October 11, 2021|Digiday
Video action campaigns utilize skippable in-stream and video discovery ad formats, and run on YouTube’s home feed, the watch page, the watch next feed and Google video partners.
Changes to Videos ads, plus Google and the UK; Monday’s daily brief|Carolyn Lyden|June 14, 2021|Search Engine Land
Unlike CTV advertising, OTT ads are skippable and clickable.
Deep Dive: How the future of publishing is taking shape in the ongoing coronavirus crisis era|Pierre Bienaimé|November 17, 2020|Digiday
According to the report, a lot of political advertisers are after YouTube’s non-skippable ad inventory as well as its most popular videos, which are usually highest in demand and lowest in availability.
‘CTV took from everybody’: How connected TV won this year’s upfront|Tim Peterson|October 28, 2020|Digiday

Snapchat’s non-skippable video takeover unit called First Commercial is now out of testing and available to US and UK advertisers in Ads Manager.
Social Shorts: Facebook attribution change on hold, Instagram gets more shoppable, turns 10|Ginny Marvin|October 12, 2020|Search Engine Land
It is skippable—the consequence of having a foolish scheme to fill out.
The Journal of Arthur Stirling|Upton Sinclair
The first Two are of preliminary or prefatory nature,—perhaps still more skippable than those that will by and by follow.
History of Friedrich II. of Prussia, Vol. XX. (of XXI.)|Thomas Carlyle
It has the grand and prominent virtue of being at once and easily skippable.
Joseph Andrews Vol. 1|Henry Fielding