social media intelligence

[soh-shuhl mee-dee-uh in-tel-i-juhns]

noun

1. the monitoring and analyzing of social media data by a private or public organization, as a business or government agency, to gather intelligence or insights about the thoughts and behaviors of social media users. SMI

Word History and Origins

Origin of social media intelligence¹

Term coined by Sir David Ormand, Jamie Bartlett, and Carl Miller in 2012

Example Sentences

Wade, according to an analysis by Zignal Labs, a social media intelligence firm.

Read more on Seattle Times

Leaders in the field cite the work of the website Storyful, which calls itself a social media intelligence agency, and Bellingcat as pioneers.

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Mentions of “electric cars” and the “government” have increased by 400% over the last four days across public social media accounts, news websites and television news, according to an analysis social media intelligence firm Zignal Labs conducted for The Associated Press.

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Pickel told Storyful, a social media intelligence agency, that the deer was stopped by the employee who had stopped the deer from getting further into the store and it was ushered out a back exit by other staff.

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Well before the coronavirus pandemic the United States suffered from a misinformation pandemic, thanks to a toxic stew of social media, intelligence agencies, and a "post-truth" presidential administration.

Read more on Salon