social media intelligence

American  

[soh-shuhl mee-dee-uh in-tel-i-juhns] / ˈsoʊ ʃəl ˈmi di ə ɪnˌtɛl ɪ dʒəns /

noun

1. the monitoring and analyzing of social media data by a private or public organization, as a business or government agency, to gather intelligence or insights about the thoughts and behaviors of social media users. SMI

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Etymology

Origin of social media intelligence

Term coined by Sir David Ormand, Jamie Bartlett, and Carl Miller in 2012

Example Sentences

Wade, according to an analysis by Zignal Labs, a social media intelligence firm.

From Seattle Times

Leaders in the field cite the work of the website Storyful, which calls itself a social media intelligence agency, and Bellingcat as pioneers.

From Seattle Times

Mentions of “electric cars” and the “government” have increased by 400% over the last four days across public social media accounts, news websites and television news, according to an analysis social media intelligence firm Zignal Labs conducted for The Associated Press.

From Seattle Times

Pickel told Storyful, a social media intelligence agency, that the deer was stopped by the employee who had stopped the deer from getting further into the store and it was ushered out a back exit by other staff.

From Fox News

The videos couldn’t be independently verified, but the locations, dates and scenes of some of the videos were consistent with the purported relief efforts of one of Mexico’s most powerful criminal organizations, Cartel Jalisco Nueva Generación, according to an analysis by Storyful, a social media intelligence company.

From Fox News