social media intelligence

American  

[soh-shuhl mee-dee-uh in-tel-i-juhns] / ˈsoʊ ʃəl ˈmi di ə ɪnˌtɛl ɪ dʒəns /

noun

1. the monitoring and analyzing of social media data by a private or public organization, as a business or government agency, to gather intelligence or insights about the thoughts and behaviors of social media users. SMI

---

Etymology

Origin of social media intelligence

Term coined by Sir David Ormand, Jamie Bartlett, and Carl Miller in 2012

Example Sentences

Wade, according to an analysis by Zignal Labs, a social media intelligence firm.

From Seattle Times • Jun. 10, 2022

Leaders in the field cite the work of the website Storyful, which calls itself a social media intelligence agency, and Bellingcat as pioneers.

From Seattle Times • May 8, 2022

The hashtag received thousands of interactions in discussions related to the debate, the social media intelligence specialist said.

From Fox News • Jul. 31, 2019

“These actors are learning from previous mistakes,” said John Kelly, chief executive of social media intelligence firm Graphika, adding they do not use the same internet addresses or pay in foreign currency.

From Reuters • Aug. 3, 2018

Still, the briefing noted that “governments will need to develop some practical way to incorporate” social media intelligence “into a workable vetting system.”

From MSNBC • Dec. 17, 2015