social media intelligence

[ soh-shuhl mee-dee-uh in-tel-i-juhns ]
/ ˈsoʊ ʃəl ˈmi di ə ɪnˌtɛl ɪ dʒəns /

noun

the monitoring and analyzing of social media data by a private or public organization, as a business or government agency, to gather intelligence or insights about the thoughts and behaviors of social media users. Abbreviation: SMI

Origin of social media intelligence

Term coined by Sir David Ormand, Jamie Bartlett, and Carl Miller in 2012
Also called SOC·MINT [sok-mint] /ˈsɒkˌmɪnt/.

Word story

The field of social media intelligence was conceived by researchers at Demos, a social policy think tank in the United Kingdom. Members of this team coined the term SOCMINT in 2012, modeled on well-established intelligence-gathering disciplines, such as human intelligence (HUMINT), signal intelligence (SIGINT), and electronic intelligence (ELINT).
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019