social media optimization

[ soh-shuhl mee-dee-uh op-tuh-muh-zey-shuhn ]
/ ˈsoʊ ʃəl ˈmi di ə ˌɒp tə məˈzeɪ ʃən /

noun

a strategy that enhances the online visibility of a company, product, or brand in interactive social media communities, as through original posts by the company or its representatives and the sharing of content by other participants in the community. Abbreviation: SMO

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Origin of social media optimization

Term coined by marketer Rohit Bhargava in 2006
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2020