social media optimization

[ soh-shuhl mee-dee-uh op-tuh-muh-zey-shuhn ]
/ ˈsoʊ ʃəl ˈmi di ə ˌɒp tə məˈzeɪ ʃən /


a strategy that enhances the online visibility of a company, product, or brand in interactive social media communities, as through original posts by the company or its representatives and the sharing of content by other participants in the community. Abbreviation: SMO

Nearby words

  1. social isolation,
  2. social justice warrior,
  3. social market,
  4. social media,
  5. social media intelligence,
  6. social mobility,
  7. social movement,
  8. social network,
  9. social networking,
  10. social networking site

Origin of social media optimization

Term coined by marketer Rohit Bhargava in 2006 Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019