social media optimization

[ soh-shuhl mee-dee-uh-op-tuh-muh-zey-shuhn ]

/ ˈsoʊ ʃəl ˈmi di ə ˌɒp tə məˈzeɪ ʃən /

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noun

a strategy that enhances the online visibility of a company, product, or brand in interactive social media communities, as through original posts by the company or its representatives and the sharing of content by other participants in the community. Abbreviation: SMO

QUIZ

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Question 1 of 7

IS and ARE are both forms of which verb?

have

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Origin of social media optimization

Term coined by marketer Rohit Bhargava in 2006

Words nearby social media optimization

socially excluded, socially included, social market, social media, social media intelligence, social media optimization, social-minded, social mobility, social movement, social network, social networking

How to use social media optimization in a sentence

In 2011 LGBT media outlet Queerty took the app to task for allegedly deleting accounts that made reference to being trans.
Grindr’s Trans Dating Problem|David Levesley|January 9, 2015|DAILY BEAST
Much of the media coverage around eating disorders surrounds celebrities and models.
How Skinny Is Too Skinny? Israel Bans ‘Underweight’ Models|Carrie Arnold|January 8, 2015|DAILY BEAST
Unconfirmed reports in the French media claimed that the brothers were spotted at a gas station in northern France on Thursday.
France Mourns—and Hunts|Nico Hines, Christopher Dickey|January 8, 2015|DAILY BEAST
Duke was a state representative whose neo-Nazi alliances were disgorged in media reports during his run for governor in 1991.
The Price of Steve Scalise’s Silence|Jason Berry|January 7, 2015|DAILY BEAST

The media tend to frame situations like this as aberrations, but in this case, quite the opposite is the truth.
Today’s GOP: Still Cool With Racist Pandering?|Michael Tomasky|January 7, 2015|DAILY BEAST
All over the world the just claims of organized labor are intermingled with the underground conspiracy of social revolution.
The Unsolved Riddle of Social Justice|Stephen Leacock
To others the fierce desire for social justice obliterates all fear of a general catastrophe.
The Unsolved Riddle of Social Justice|Stephen Leacock
And our views of poverty and social betterment, or what is possible and what is not, are still largely conditioned by it.
The Unsolved Riddle of Social Justice|Stephen Leacock
Our social life is aimless without it, we are a crowd without a common understanding.
The Salvaging Of Civilisation|H. G. (Herbert George) Wells
It is especially useful with cultures upon serum media, but is applicable also to the sputum.
A Manual of Clinical Diagnosis|James Campbell Todd