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social media optimization

American  
[soh-shuhl mee-dee-uh op-tuh-muh-zey-shuhn] / ˈsoʊ ʃəl ˈmi di ə ˌɒp tə məˈzeɪ ʃən /

noun

  1. a strategy that enhances the online visibility of a company, product, or brand in interactive social media communities, as through original posts by the company or its representatives and the sharing of content by other participants in the community. SMO

Etymology

Origin of social media optimization

Term coined by marketer Rohit Bhargava in 2006

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.