social media optimization

[ soh-shuhl mee-dee-uh op-tuh-muh-zey-shuhn ]

noun

1. a strategy that enhances the online visibility of a company, product, or brand in interactive social media communities, as through original posts by the company or its representatives and the sharing of content by other participants in the community. : SMO

Word History and Origins

Origin of social media optimization¹

Term coined by marketer Rohit Bhargava in 2006