social media optimization

American  

[soh-shuhl mee-dee-uh op-tuh-muh-zey-shuhn] / ˈsoʊ ʃəl ˈmi di ə ˌɒp tə məˈzeɪ ʃən /

noun

1. a strategy that enhances the online visibility of a company, product, or brand in interactive social media communities, as through original posts by the company or its representatives and the sharing of content by other participants in the community. SMO

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Etymology

Origin of social media optimization

Term coined by marketer Rohit Bhargava in 2006

Example Sentences

Heffernan will be joined by search engine and social media optimization consultant Marcus Giavanni and Ken Simpson, a technology consultant.

From Seattle Times

The Adobe marketing cloud includes a complete set of analytics, social, media optimization, consumer targeting, web experience management and cross-channel campaign management solutions.

From Forbes

Gen Y On The Job:Millennials are fast learners who bring expertise in emerging skills to the workforce, including mastery of new technologies like Sketchbook Pro, Google Analytics, Social Media Optimization and more.

From Forbes

We often hear about website and search engine optimization, but social media optimization hasn’t quite made it into the mainstream vernacular.

From Forbes

With so much attention given to Google and social media optimization, it’s pretty easy to completely forget about another major player in the online world. Amazon.

From Forbes