social media optimization
[ soh-shuhl mee-dee-uh-op-tuh-muh-zey-shuhn ]
noun
a strategy that enhances the online visibility of a company, product, or brand in interactive social media communities, as through original posts by the company or its representatives and the sharing of content by other participants in the community. Abbreviation: SMO
Origin of social media optimization
1Term coined by marketer Rohit Bhargava in 2006
Words Nearby social media optimization
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
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