social media optimization

[ soh-shuhl mee-dee-uh op-tuh-muh-zey-shuhn ]

/ ˈsoʊ ʃəl ˈmi di ə ˌɒp tə məˈzeɪ ʃən /

noun

a strategy that enhances the online visibility of a company, product, or brand in interactive social media communities, as through original posts by the company or its representatives and the sharing of content by other participants in the community. Abbreviation: SMO

RELATED CONTENT

Hashtags To Help You Get By On Social Media Sometimes, it's hard to keep track of all these hashtags and what they mean. So, we've rounded up some of our favorite hashtags from the past couple years to help you navigate the social media weeds. #amazeballs

Famous Sayings That Became Catalysts For Social Change Here are the 10 most famous calls to action and the circumstances that exhibit how these fighting words led to many of our social movements.

Nearby words

social isolation, social justice warrior, social market, social media, social media intelligence, social media optimization, social mobility, social movement, social network, social networking, social networking site

Origin of social media optimization

Term coined by marketer Rohit Bhargava in 2006

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019