social media optimization

[ soh-shuhl mee-dee-uh op-tuh-muh-zey-shuhn ]
/ ˈsoʊ ʃəl ˈmi di ə ˌɒp tə məˈzeɪ ʃən /


a strategy that enhances the online visibility of a company, product, or brand in interactive social media communities, as through original posts by the company or its representatives and the sharing of content by other participants in the community. Abbreviation: SMO

Origin of social media optimization

Term coined by marketer Rohit Bhargava in 2006 Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2020