strapline
Britishnoun
"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
But note the "to deliver change" in the Budget strapline as an add on - a sign - that the chancellor is under pressure to spell out what the point of tax rises are, what the merits of squeezing some spending is.
From BBC
The strapline of the Budget will be “fixing the foundations to deliver change” - not exactly the snappiest slogan in history.
From BBC
‘We were like, ‘Hang on, that’s the Tuborg strapline.
From BBC
"Invasive alien birds" sounds like the strapline to a scary Hollywood blockbuster but for the people of coastal Kenya it is not a matter of fiction.
From BBC
In early December, Aldi ran a four-page wraparound newspaper ad with the strapline: "The home of Britain's cheapest Christmas dinner. Why go anywhere else?"
From BBC
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