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strapline

British  
/ ˈstræpˌlaɪn /

noun

  1. a subheading in a newspaper or magazine article or in any advertisement

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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Thus the company’s compelling strapline, “Ready in 5, full in 9, cold add 3.”

From The Wall Street Journal Mar. 28, 2026

Compare that to the strapline you’d have to write for the erstwhile VW ID.

From The Wall Street Journal Mar. 28, 2026

The strapline of the Budget will be “fixing the foundations to deliver change” - not exactly the snappiest slogan in history.

From BBC Oct. 26, 2024

In fairness, “be invincible” is a good strapline for an apparently unkillable brand like BlackBerry.

From The Verge Aug. 19, 2020

The late Elizabeth Wurtzel took “in praise of difficult women” as the strapline for her feminist manifesto in 1998.

From The Guardian Feb. 15, 2020

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