strapline

British

/ ˈstræpˌlaɪn /

noun

a subheading in a newspaper or magazine article or in any advertisement

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The strapline of the Budget will be “fixing the foundations to deliver change” - not exactly the snappiest slogan in history.

From BBC

‘We were like, ‘Hang on, that’s the Tuborg strapline.

From BBC

"Invasive alien birds" sounds like the strapline to a scary Hollywood blockbuster but for the people of coastal Kenya it is not a matter of fiction.

From BBC

In early December, Aldi ran a four-page wraparound newspaper ad with the strapline: "The home of Britain's cheapest Christmas dinner. Why go anywhere else?"

From BBC

It features the Liver Birds, a yellow submarine, a vinyl record to mark Liverpool's Unesco City of Music status, the 'United By Music' strapline, and is decorated in Eurovision colours.

From BBC

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023