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strapline

British  
/ ˈstræpˌlaɪn /

noun

  1. a subheading in a newspaper or magazine article or in any advertisement

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Thus the company’s compelling strapline, “Ready in 5, full in 9, cold add 3.”

From The Wall Street Journal • Mar. 28, 2026

Compare that to the strapline you’d have to write for the erstwhile VW ID.

From The Wall Street Journal • Mar. 28, 2026

A strapline underneath reads "it sounded deceptively real", and it emerges in the article that the supposed quotes had been produced by AI.

From BBC • Apr. 20, 2023

In fairness, “be invincible” is a good strapline for an apparently unkillable brand like BlackBerry.

From The Verge • Aug. 19, 2020

The late Elizabeth Wurtzel took “in praise of difficult women” as the strapline for her feminist manifesto in 1998.

From The Guardian • Feb. 15, 2020

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