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strapline

noun
  1. a subheading in a newspaper or magazine article or in any advertisement
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Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Word Origin and History for strapline

n.

1960, in typography, from strap (n.) + line (n.). In reference to a woman's undergarments, by 1973.

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Online Etymology Dictionary, © 2010 Douglas Harper