strapline

British

/ ˈstræpˌlaɪn /

noun

a subheading in a newspaper or magazine article or in any advertisement

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Compare that to the strapline you’d have to write for the erstwhile VW ID.

From The Wall Street Journal • Mar. 28, 2026

Thus the company’s compelling strapline, “Ready in 5, full in 9, cold add 3.”

From The Wall Street Journal • Mar. 28, 2026

‘We were like, ‘Hang on, that’s the Tuborg strapline.

From BBC • Aug. 20, 2024

In fairness, “be invincible” is a good strapline for an apparently unkillable brand like BlackBerry.

From The Verge • Aug. 19, 2020

With these words, Universal sent its first trailer for Cats out into the Twitterverse – and if a cagier strapline has appeared in modern movie marketing, nothing comes immediately to mind.

From The Guardian • Jul. 19, 2019

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023