sure cure

A remedy that won't fail, as in Hard work is a sure cure for brooding. Originating in the late 1800s as an advertising slogan (Dr. Keck's Sure Cure for Catarrh; first recorded in 1881), this rhyming phrase was soon extended to other matters.


Nearby words

  1. surcoat,
  2. surculose,
  3. surd,
  4. sure,
  5. sure as shooting,
  6. sure enough,
  7. sure of oneself,
  8. sure thing,
  9. sure-enough,
  10. sure-fire

The American Heritage® Idioms Dictionary Copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.