tag line

or tagline


noun

the last line of a play, story, speech, etc., used to clarify or dramatize a point.
a phrase or catchword that becomes identified or associated with a person, group, product, etc., through repetition: Entertainers often develop tag lines, like Ted Lewis's “Is everybody happy?”
Machinery. (on a crane) a cable for steadying a suspended bucket at the rear.

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Origin of tag line

First recorded in 1935–40
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2020

Example sentences from the Web for tag line

British Dictionary definitions for tag line

tag line

noun

an amusing or memorable phrase designed to catch attention in an advertisement
another name for punch line
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012