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tag line

or tag·line

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noun
  1. the last line of a play, story, speech, etc., used to clarify or dramatize a point.
  2. a phrase or catchword that becomes identified or associated with a person, group, product, etc., through repetition: Entertainers often develop tag lines, like Ted Lewis's “Is everybody happy?”
  3. Machinery. (on a crane) a cable for steadying a suspended bucket at the rear.
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Origin of tag line

First recorded in 1935–40
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

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British Dictionary definitions for tagline

tag line

noun
  1. an amusing or memorable phrase designed to catch attention in an advertisement
  2. another name for punch line
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Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Word Origin and History for tagline

n.

"punchline of a joke," 1926, originally "last line in an actor's speech" (1916), from tag (n.1) + line (n.).

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Online Etymology Dictionary, © 2010 Douglas Harper