tag line

or tag·line

  1. the last line of a play, story, speech, etc., used to clarify or dramatize a point.
  2. a phrase or catchword that becomes identified or associated with a person, group, product, etc., through repetition: Entertainers often develop tag lines, like Ted Lewis's “Is everybody happy?”
  3. Machinery. (on a crane) a cable for steadying a suspended bucket at the rear.

Origin of tag line

First recorded in 1935–40
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

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Contemporary Examples of tagline

British Dictionary definitions for tagline

tag line

  1. an amusing or memorable phrase designed to catch attention in an advertisement
  2. another name for punch line
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Word Origin and History for tagline

"punchline of a joke," 1926, originally "last line in an actor's speech" (1916), from tag (n.1) + line (n.).

Online Etymology Dictionary, © 2010 Douglas Harper