tag line

American  

Or tagline

noun

1. the last line of a play, story, speech, etc., used to clarify or dramatize a point.

2. a phrase or catchword that becomes identified or associated with a person, group, product, etc., through repetition.

   Entertainers often develop tag lines, like Ted Lewis's “Is everybody happy?”

3. Machinery. (on a crane) a cable for steadying a suspended bucket at the rear.

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tag line British  

noun

1. an amusing or memorable phrase designed to catch attention in an advertisement

2. another name for punch line

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Etymology

Origin of tag line

First recorded in 1935–40

Example Sentences

The service will be promoted with the marketing tag line, “We Live For Live.”

From Los Angeles Times • Aug. 14, 2025

The film became the third most successful in history, and its tag line, "Love means never having to say you're sorry", became the cliche of the era.

From BBC • Dec. 8, 2023

As the historic stadium gets ready to host the match, the tournament’s promotional tag line comes in to play.

From Washington Times • Nov. 14, 2023

It produced a YouTube video with the tag line “No one is happy all the time. And that’s OK.”

From Slate • Jun. 14, 2023

It was the kind of phrase that people talked about, like the famous Wendy’s tag line from 1984 “Where’s the beef?”

From "The Tipping Point" by Malcolm Gladwell