- present participle of tout.
touting
Americannoun
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the act of vigorously and boastfully describing, advertising, or promoting something or someone, especially in a persistent or annoying way.
The avid touting of any new technology should be greeted with a healthy dose of critical skepticism.
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Stock Exchange. the fraudulent act of promoting an investment while secretly receiving remuneration for doing so.
The average investor who buys a heavily touted stock and sells it two days after the touting ends will lose close to 5.5%.
adjective
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vigorously and boastfully describing, advertising, or promoting something or someone, especially in a persistent or annoying way.
Upon arrival the first thing we had to negotiate was the hordes of touting taxi drivers at the station.
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Stock Exchange. engaging in the fraudulent practice of promoting an investment while secretly receiving remuneration for doing so.
Many an investor has been lured into buying stock by a touting celebrity with a rags-to-riches story.
Etymology
Origin of touting
First recorded in 1970–75; tout ( def. ) + -ing 1 ( def. ) for the noun senses; tout ( def. ) + -ing 2 ( def. ) for the adjective senses
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Starbucks Korea caused an uproar this year when it launched a "Tank Day" promotion on May 18, touting a new line of capacious tumblers for its coffee beverages.
From Barron's ● Aug. 5, 2026
The Chase Sapphire Preferred card, the $95 a year card that influencers can’t stop touting, is offering 100,000 points in Chase’s rewards currency if you sign up by July 30.
From The Wall Street Journal ● Jul. 29, 2026
He responded by touting the companies’ “overlap” and collaboration, before acknowledging that he can’t discuss corporate combinations on an earnings call and allowing Tesla’s general counsel to step in.
From MarketWatch ● Jul. 27, 2026
Last year, BBC Sport revealed Liverpool had shut down 145,000 ticket accounts over the previous two years as part of a crackdown on touting.
From BBC ● Jul. 22, 2026
Uncle Pete had been touting these books for a long time, not to mention quoting from them liberally to score points in Sunday debates.
From "Middlesex: A Novel" by Jeffrey Eugenides
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
