touting

American  

[tou-ting] / ˈtaʊ tɪŋ /

noun

1. the act of vigorously and boastfully describing, advertising, or promoting something or someone, especially in a persistent or annoying way.

   The avid touting of any new technology should be greeted with a healthy dose of critical skepticism.

2. Stock Exchange. the fraudulent act of promoting an investment while secretly receiving remuneration for doing so.

   The average investor who buys a heavily touted stock and sells it two days after the touting ends will lose close to 5.5%.

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adjective

1. vigorously and boastfully describing, advertising, or promoting something or someone, especially in a persistent or annoying way.

   Upon arrival the first thing we had to negotiate was the hordes of touting taxi drivers at the station.

2. Stock Exchange. engaging in the fraudulent practice of promoting an investment while secretly receiving remuneration for doing so.

   Many an investor has been lured into buying stock by a touting celebrity with a rags-to-riches story.

Etymology

Origin of touting

First recorded in 1970–75; tout ( def. ) + -ing ¹ ( def. ) for the noun senses; tout ( def. ) + -ing ² ( def. ) for the adjective senses

Example Sentences

Some companies touting AI for clinical uses are gaining traction.

From The Wall Street Journal

Nvidia spent much of this year’s conference touting its strength in inferencing, which is when AI models produce responses to queries.

From The Wall Street Journal

Around that time, the Dubai media office’s social-media account was touting record airline performance, road construction projects, and free entry for children at a garden attraction—but nothing on the looming war.

From The Wall Street Journal

He has also sought to differentiate Anthropic from rivals by touting its focus on “safety.”

From The Wall Street Journal

Delrahim himself ramped up the pressure, touting Paramount’s messaging online and engaging in the deal talks, including by holding meetings with investors.

From The Wall Street Journal