Showing results for "touting"

• present participle of tout.

touting

American  

[tou-ting] / ˈtaʊ tɪŋ /

noun

1. the act of vigorously and boastfully describing, advertising, or promoting something or someone, especially in a persistent or annoying way.

   The avid touting of any new technology should be greeted with a healthy dose of critical skepticism.

2. Stock Exchange. the fraudulent act of promoting an investment while secretly receiving remuneration for doing so.

   The average investor who buys a heavily touted stock and sells it two days after the touting ends will lose close to 5.5%.

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adjective

1. vigorously and boastfully describing, advertising, or promoting something or someone, especially in a persistent or annoying way.

   Upon arrival the first thing we had to negotiate was the hordes of touting taxi drivers at the station.

2. Stock Exchange. engaging in the fraudulent practice of promoting an investment while secretly receiving remuneration for doing so.

   Many an investor has been lured into buying stock by a touting celebrity with a rags-to-riches story.

Etymology

Origin of touting

First recorded in 1970–75; tout ( def. ) + -ing ¹ ( def. ) for the noun senses; tout ( def. ) + -ing ² ( def. ) for the adjective senses

Example Sentences

“Workers are concerned by leaders demanding workers use AI while simultaneously touting AI as a reason for layoffs and reduced hiring,” Glassdoor said.

From MarketWatch • Jun. 24, 2026

TikTok, Instagram, Facebook and Reddit all feature streams of testimonials from people touting the miracle — and warning of the risks — of GLP-1 drugs like Ozempic and Wegovy.

From Los Angeles Times • Jun. 23, 2026

This year, it is touting Prime Day deals in curated back-to-school and “off to college” product lists, including 40% off laptops and dorm-room decor.

From The Wall Street Journal • Jun. 21, 2026

The accounts link to suspicious online storefronts, including one touting multiple "five-star reviews" which all feature the same filler text.

From Barron's • Jun. 18, 2026

In fact, the “bloodbath” school of criminology was touting exactly the opposite theory—that an increase in the teenage share of the population would produce a crop of superpredators who would lay the nation low.

From "Freakonomics: A Rogue Economist Explores the Hidden Side of Everything" by Steven D. Levitt