touting

American  

[tou-ting] / ˈtaʊ tɪŋ /

noun

1. the act of vigorously and boastfully describing, advertising, or promoting something or someone, especially in a persistent or annoying way.

   The avid touting of any new technology should be greeted with a healthy dose of critical skepticism.

2. Stock Exchange.  the fraudulent act of promoting an investment while secretly receiving remuneration for doing so.

   The average investor who buys a heavily touted stock and sells it two days after the touting ends will lose close to 5.5%.

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adjective

1. vigorously and boastfully describing, advertising, or promoting something or someone, especially in a persistent or annoying way.

   Upon arrival the first thing we had to negotiate was the hordes of touting taxi drivers at the station.

2. Stock Exchange.  engaging in the fraudulent practice of promoting an investment while secretly receiving remuneration for doing so.

   Many an investor has been lured into buying stock by a touting celebrity with a rags-to-riches story.

Etymology

Origin of touting

First recorded in 1970–75; tout ( def. ) + -ing ¹ ( def. ) for the noun senses; tout ( def. ) + -ing ² ( def. ) for the adjective senses

Example Sentences

Meanwhile, the Lucas idea confuses art culture with popular culture, bizarrely touting illustrated storytelling as “the peoples’ art.”

From Los Angeles Times

Within minutes, it became apparent those running the touting operation had worked out what was happening and demanded to know why.

From BBC

In previous years, schemes touting investors’ ability to hold IRA-designated gold at home or in a safe-deposit box left customers with six-figure tax bills.

From The Wall Street Journal

PARIS—France is touting a plan to reinforce Ukraine’s air power over the next decade with new jet fighters and missile-defense systems, but a major question remains unsettled: Who will pay for it?

From The Wall Street Journal

They have downplayed their few areas of potential roster “need,” touting their returning talent and internal depth instead.

From Los Angeles Times