touting

American  

[tou-ting] / ˈtaʊ tɪŋ /

noun

1. the act of vigorously and boastfully describing, advertising, or promoting something or someone, especially in a persistent or annoying way.

   The avid touting of any new technology should be greeted with a healthy dose of critical skepticism.

2. Stock Exchange. the fraudulent act of promoting an investment while secretly receiving remuneration for doing so.

   The average investor who buys a heavily touted stock and sells it two days after the touting ends will lose close to 5.5%.

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adjective

1. vigorously and boastfully describing, advertising, or promoting something or someone, especially in a persistent or annoying way.

   Upon arrival the first thing we had to negotiate was the hordes of touting taxi drivers at the station.

2. Stock Exchange. engaging in the fraudulent practice of promoting an investment while secretly receiving remuneration for doing so.

   Many an investor has been lured into buying stock by a touting celebrity with a rags-to-riches story.

Etymology

Origin of touting

First recorded in 1970–75; tout ( def. ) + -ing ¹ ( def. ) for the noun senses; tout ( def. ) + -ing ² ( def. ) for the adjective senses

Example Sentences

He has also sought to attract tens of billions of dollars in AI data centers to France, touting cheap electricity from nuclear power.

From The Wall Street Journal

Thirteen were for ticket touting and two for offences against property.

From BBC

New Zealand's Prime Minister Christopher Luxon called general elections for November 7 on Wednesday, touting his government's record on the economy and crime.

From Barron's

Barron’s recommended buying the dip on Dec. 11, touting a relatively cheap valuation for a company that ought to continue growing its profit margin whether or not the deal gets done.

From Barron's

Alongside his ad for those services in the PC-themed magazine, however, is a page touting a new interactive game called Obex that guarantees to “put you inside” it.

From Los Angeles Times