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trademarking

  • present participle
    of trademark.
    trademark
    noun
    any name, symbol, figure, letter, word, or mark adopted and used by a manufacturer or merchant in order to designate specific goods and to distinguish them from those manufactured or sold by others. A trademark is proprietary and is usually registered with the Patent and Trademark Office to assure its exclusive use by its owner or licensee.

Example Sentences

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EU regulations do not allow trademarking a brand that simply describes a product or service, as that would mean competitors could no longer use those terms in their advertising.

From Barron's ● Jul. 15, 2026

Actual celebrities who have begun trademarking their names and catchphrases do so because their careers are likely to be impacted by AI facsimiles of them.

From Salon ● Jul. 7, 2026

The University of Cambridge has won its fight to stop a rowing company based in the city trademarking its name.

From BBC ● Feb. 10, 2026

Matthew McConaughey is taking a novel legal approach to combat unauthorized artificial-intelligence fakes: trademarking himself.

From The Wall Street Journal ● Jan. 14, 2026

The name was chosen because of difficulties Intel had in trademarking a number.

From The Jargon File, Version 4.2.2, 20 Aug 2000 by Guy L. Steele