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Synonyms

underprice

American  
[uhn-der-prahys] / ˌʌn dərˈpraɪs /

verb (used with object)

underpriced, underpricing
  1. to price (goods or merchandise) lower than the standard price or fair value.

  2. to undercut (a competitor) by underselling or setting prices below actual cost.


underprice British  
/ ˌʌndəˈpraɪs /

verb

  1. (tr) to price (an article for sale) at too low a level or amount

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of underprice

First recorded in 1750–60; under- + price

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

Companies also tend to underprice their IPO to make sure their shares have a successful launch in the public markets.

From MarketWatch ● May 18, 2026

In other words, amid all of the noise about the prospect of change, don't underprice the prospect of no change.

From BBC ● Dec. 30, 2025

Early on, the goal was to overdeliver and underprice.

From The Wall Street Journal ● Nov. 3, 2025

It is not right if somebody’s just going to copy what you make and try to underprice you and try to drive companies out of the space.

From The Verge ● Mar. 1, 2022

Dealers began to underprice one another; profits vanished.

From "Freakonomics: A Rogue Economist Explores the Hidden Side of Everything" by Steven D. Levitt

The basic definition of a value stock is a company that trades below its intrinsic value, while fundamentals such as price-to-earnings ratios suggest it’s underpriced.

From MarketWatch ● Aug. 25, 2026

Sarr is potentially slightly underpriced and, if he continues to receive a large share of Palace's shots and attacking transitions, he has the potential to be one of the standout mid-priced midfielders in FPL.

From BBC ● Aug. 14, 2026

“He’s certainly, in relative terms, underpriced for all that he’s done for the team,” said Jonathan Boyar, principal at the Boyar Value Group and a longtime investor in MSG Sports.

From The Wall Street Journal ● Jun. 8, 2026

“The fact is that driving remains underpriced, parking remains underpriced, so people are using it more than they would if it were priced at market rates,” Schank said.

From Los Angeles Times ● May 8, 2026

When IBM stock was trading at $34 a share and had been hopping around madly for the past year, an option to buy it for $35 a share anytime soon was seldom underpriced.

From "The Big Short" by Michael Lewis

With global reserves running low — and fuel supply pressures beyond the Iran war — oil traders could be in jeopardy of underpricing the ongoing energy shock.

From MarketWatch ● Jul. 24, 2026

“We have highlighted several times that the gas market is underpricing the scale of the supply impact from the Persian Gulf,” analysts at ING say.

From The Wall Street Journal ● May 18, 2026

Blue Owl built its direct-lending business by borrowing from the Silicon Valley playbook of “Scale first, monetize later,” or by underpricing established private-credit firms External link to gain deal flow, and raising fees later.

From Barron's ● Oct. 24, 2025

In some cases, policymakers have bound the hands of insurance companies, leading to an underpricing of risk.

From Seattle Times ● Sep. 19, 2023

"With market consensus now expecting a soft landing, the credit markets are arguably underpricing default risk," BMO’s Krieter said.

From Reuters ● Aug. 11, 2023

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