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underprice

[ uhn-der-prahys ]
/ 藢蕦n d蓹r藞pra瑟s /
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verb (used with object), un路der路priced, un路der路pric路ing.
to price (goods or merchandise) lower than the standard price or fair value.
to undercut (a competitor) by underselling or setting prices below actual cost.
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Origin of underprice

First recorded in 1750鈥60; under- + price
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, 漏 Random House, Inc. 2022

British Dictionary definitions for underprice

underprice
/ (藢蕦nd蓹藞pra瑟s) /

verb
(tr) to price (an article for sale) at too low a level or amount
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition 漏 William Collins Sons & Co. Ltd. 1979, 1986 漏 HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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