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Synonyms

underprice

American  
[uhn-der-prahys] / ˌʌn dərˈpraɪs /

verb (used with object)

underpriced, underpricing
  1. to price (goods or merchandise) lower than the standard price or fair value.

  2. to undercut (a competitor) by underselling or setting prices below actual cost.


underprice British  
/ ˌʌndəˈpraɪs /

verb

  1. (tr) to price (an article for sale) at too low a level or amount

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of underprice

First recorded in 1750–60; under- + price

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

Companies also tend to underprice their IPO to make sure their shares have a successful launch in the public markets.

From MarketWatch May 18, 2026

In other words, amid all of the noise about the prospect of change, don't underprice the prospect of no change.

From BBC Dec. 30, 2025

But their sharply different profitability levels gives AMD the advantage of being able to underprice Nvidia and still boost its margins.

From The Wall Street Journal Dec. 3, 2025

It is not right if somebody’s just going to copy what you make and try to underprice you and try to drive companies out of the space.

From The Verge Mar. 1, 2022

Dealers began to underprice one another; profits vanished.

From "Freakonomics: A Rogue Economist Explores the Hidden Side of Everything" by Steven D. Levitt

Sarr is potentially slightly underpriced and, if he continues to receive a large share of Palace's shots and attacking transitions, he has the potential to be one of the standout mid-priced midfielders in FPL.

From BBC Aug. 14, 2026

An expert witness testified that Left’s words carried special weight because traders thought he had “skin in the game” when he tweeted about whether a stock was overvalued or underpriced.

From The Wall Street Journal Jun. 2, 2026

While oil has already had a blowout year due to the unresolved and devastating Iran war, some say it’s underpriced as big shortages loom.

From MarketWatch May 14, 2026

“The fact is that driving remains underpriced, parking remains underpriced, so people are using it more than they would if it were priced at market rates,” Schank said.

From Los Angeles Times May 8, 2026

When IBM stock was trading at $34 a share and had been hopping around madly for the past year, an option to buy it for $35 a share anytime soon was seldom underpriced.

From "The Big Short" by Michael Lewis

“With stocks at their highs amid rising oil and rates, we believe stocks are underpricing the war risk,” they said.

From MarketWatch May 6, 2026

Chevron CEO Mike Wirth and other executives from the world’s biggest oil-and-gas companies told the conference that forward oil futures are underpricing the potential impacts of the loss of supply.

From Barron's Mar. 28, 2026

For years, the Commerce Department has carried out regular antidumping probes of Italian pasta makers suspected of underpricing their products, and it has frequently found one or more companies guilty of pricing irregularities.

From The Wall Street Journal Jan. 1, 2026

In some cases, policymakers have bound the hands of insurance companies, leading to an underpricing of risk.

From Seattle Times Sep. 19, 2023

In the bank's baseline scenario, Treasury yields will continue to have "more degrees of freedom" than JGBs, noting that U.S. front-end rates "are overpricing recession odds, and underpricing the Fed cycle".

From Reuters Dec. 21, 2022

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