verb (used with object), un·der·priced, un·der·pric·ing.

to price (goods or merchandise) lower than the standard price or fair value.
to undercut (a competitor) by underselling or setting prices below actual cost.

Origin of underprice

First recorded in 1750–60; under- + price
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British Dictionary definitions for underprice



(tr) to price (an article for sale) at too low a level or amount
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