underprice

[ uhn-der-prahys ]
/ ˌʌn dərˈpraɪs /
SEE SYNONYMS FOR underprice ON THESAURUS.COM

verb (used with object), un·der·priced, un·der·pric·ing.

to price (goods or merchandise) lower than the standard price or fair value.
to undercut (a competitor) by underselling or setting prices below actual cost.

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advocate
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Origin of underprice

First recorded in 1750–60; under- + price

Words nearby underprice

underplay, underplot, underpopulated, underpowered, underpraise, underprice, underprivileged, underproduce, underproduction, underproof, underprop
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2020

Words related to underprice

cheapen, undervalue, underestimate, undercharge, discount, misjudge, belittle, devalue, minimize, depreciate

British Dictionary definitions for underprice

underprice
/ (ˌʌndəˈpraɪs) /

verb

(tr) to price (an article for sale) at too low a level or amount
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012