underprice

[uhn-der-prahys]

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verb (used with object), un·der·priced, un·der·pric·ing.

to price (goods or merchandise) lower than the standard price or fair value.

to undercut (a competitor) by underselling or setting prices below actual cost.

Origin of underprice

First recorded in 1750–60; under- + price

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

Related Words for underprice

cheapen, undervalue, underprice, underestimate, undercharge, discount, misjudge, belittle, devalue, minimize, depreciate

British Dictionary definitions for underprice

underprice

verb

(tr) to price (an article for sale) at too low a level or amount

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012