Synonyms

underprice

American

[uhn-der-prahys] / ˌʌn dərˈpraɪs /

verb (used with object)

underpriced, underpricing

to price (goods or merchandise) lower than the standard price or fair value.
to undercut (a competitor) by underselling or setting prices below actual cost.

underprice British

/ ˌʌndəˈpraɪs /

verb

(tr) to price (an article for sale) at too low a level or amount

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of underprice

First recorded in 1750–60; under- + price

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

For years, the Commerce Department has carried out regular antidumping probes of Italian pasta makers suspected of underpricing their products, and it has frequently found one or more companies guilty of pricing irregularities.

From The Wall Street Journal

In other words, amid all of the noise about the prospect of change, don't underprice the prospect of no change.

From BBC

A few brave hedge funds will scramble to scoop up underpriced assets when restrictions end.

From Barron's

But their sharply different profitability levels gives AMD the advantage of being able to underprice Nvidia and still boost its margins.

From The Wall Street Journal

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023