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Showing results for underprice. Search instead for underpriced simply.
Synonyms

underprice

American  
[uhn-der-prahys] / ˌʌn dərˈpraɪs /

verb (used with object)

underpriced, underpricing
  1. to price (goods or merchandise) lower than the standard price or fair value.

  2. to undercut (a competitor) by underselling or setting prices below actual cost.


underprice British  
/ ˌʌndəˈpraɪs /

verb

  1. (tr) to price (an article for sale) at too low a level or amount

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of underprice

First recorded in 1750–60; under- + price

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

Moe points out that since “the demand for compute is growing faster than supply can respond, the market continues to underprice the likely duration of the semiconductor memory cycle.”

From MarketWatch Jun. 3, 2026

In other words, amid all of the noise about the prospect of change, don't underprice the prospect of no change.

From BBC Dec. 30, 2025

But their sharply different profitability levels gives AMD the advantage of being able to underprice Nvidia and still boost its margins.

From The Wall Street Journal Dec. 3, 2025

It is not right if somebody’s just going to copy what you make and try to underprice you and try to drive companies out of the space.

From The Verge Mar. 1, 2022

Dealers began to underprice one another; profits vanished.

From "Freakonomics: A Rogue Economist Explores the Hidden Side of Everything" by Steven D. Levitt

And you have to figure other sports are looking at those four-figure nosebleed seats and wondering if they’ve vastly underpriced their product.

From The Wall Street Journal Jun. 29, 2026

An expert witness testified that Left’s words carried special weight because traders thought he had “skin in the game” when he tweeted about whether a stock was overvalued or underpriced.

From The Wall Street Journal Jun. 2, 2026

Pinterest says it will ramp up share buybacks after picking up fresh support from an activist investor and declaring its stock to be underpriced.

From MarketWatch Mar. 3, 2026

“San Francisco has dramatically underpriced the value of PG&E’s electric system, suggesting that the assets in San Francisco are worth only about $2-$3 billion,” spokeswoman Lynsey Paulo said in an email.

From Los Angeles Times Feb. 23, 2026

When gold had been trading around $650 an ounce for the past two years, an option to buy it for $2,000 an ounce anytime during the next ten years might well be badly underpriced.

From "The Big Short" by Michael Lewis

“With stocks at their highs amid rising oil and rates, we believe stocks are underpricing the war risk,” they said.

From MarketWatch May 6, 2026

For years, the Commerce Department has carried out regular antidumping probes of Italian pasta makers suspected of underpricing their products, and it has frequently found one or more companies guilty of pricing irregularities.

From The Wall Street Journal Jan. 1, 2026

Blue Owl built its direct-lending business by borrowing from the Silicon Valley playbook of “Scale first, monetize later,” or by underpricing established private-credit firms External link to gain deal flow, and raising fees later.

From Barron's Oct. 24, 2025

In some cases, policymakers have bound the hands of insurance companies, leading to an underpricing of risk.

From Seattle Times Sep. 19, 2023

"The market is still underpricing the actual loss," said a Singapore-based crude oil trader who declined to be named due to company policy.

From Reuters Oct. 6, 2022

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