underprice

American  

[uhn-der-prahys] / ˌʌn dərˈpraɪs /

verb (used with object)

underpriced, underpricing

1. to price (goods or merchandise) lower than the standard price or fair value.

2. to undercut (a competitor) by underselling or setting prices below actual cost.

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underprice British  

/ ˌʌndəˈpraɪs /

verb

1. (tr) to price (an article for sale) at too low a level or amount

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Etymology

Origin of underprice

First recorded in 1750–60; under- + price

Example Sentences

A few brave hedge funds will scramble to scoop up underpriced assets when restrictions end.

From Barron's

A few brave hedge funds will scramble to scoop up underpriced assets when restrictions end.

From Barron's

But their sharply different profitability levels gives AMD the advantage of being able to underprice Nvidia and still boost its margins.

From The Wall Street Journal

“This suggests that credit is the single-most underpriced macro risk for the U.S. equity market,” the report said.

From Barron's

When gold had been trading around $650 an ounce for the past two years, an option to buy it for $2,000 an ounce anytime during the next ten years might well be badly underpriced.

From Literature

Related Words

• underestimate
• undervalue