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Showing results for underprice. Search instead for underprices.
Synonyms

underprice

American  
[uhn-der-prahys] / ˌʌn dərˈpraɪs /

verb (used with object)

underpriced, underpricing
  1. to price (goods or merchandise) lower than the standard price or fair value.

  2. to undercut (a competitor) by underselling or setting prices below actual cost.


underprice British  
/ ˌʌndəˈpraɪs /

verb

  1. (tr) to price (an article for sale) at too low a level or amount

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of underprice

First recorded in 1750–60; under- + price


Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

Companies also tend to underprice their IPO to make sure their shares have a successful launch in the public markets.

From MarketWatch ● May 18, 2026

In other words, amid all of the noise about the prospect of change, don't underprice the prospect of no change.

From BBC ● Dec. 30, 2025

But their sharply different profitability levels gives AMD the advantage of being able to underprice Nvidia and still boost its margins.

From The Wall Street Journal ● Dec. 3, 2025

It is not right if somebody’s just going to copy what you make and try to underprice you and try to drive companies out of the space.

From The Verge ● Mar. 1, 2022

Dealers began to underprice one another; profits vanished.

From "Freakonomics: A Rogue Economist Explores the Hidden Side of Everything" by Steven D. Levitt

Sarr is potentially slightly underpriced and, if he continues to receive a large share of Palace's shots and attacking transitions, he has the potential to be one of the standout mid-priced midfielders in FPL.

From BBC ● Aug. 14, 2026

And you have to figure other sports are looking at those four-figure nosebleed seats and wondering if they’ve vastly underpriced their product.

From The Wall Street Journal ● Jun. 29, 2026

“The fact is that driving remains underpriced, parking remains underpriced, so people are using it more than they would if it were priced at market rates,” Schank said.

From Los Angeles Times ● May 8, 2026

Simon Adler, a fund manager with Schroders, argues that investors need to look for unloved situations that are underpriced.

From Barron's ● Mar. 19, 2026

When IBM stock was trading at $34 a share and had been hopping around madly for the past year, an option to buy it for $35 a share anytime soon was seldom underpriced.

From "The Big Short" by Michael Lewis

With global reserves running low — and fuel supply pressures beyond the Iran war — oil traders could be in jeopardy of underpricing the ongoing energy shock.

From MarketWatch ● Jul. 24, 2026

Chevron CEO Mike Wirth and other executives from the world’s biggest oil-and-gas companies told the conference that forward oil futures are underpricing the potential impacts of the loss of supply.

From Barron's ● Mar. 28, 2026

Analysts at TD Securities, however, said markets are underpricing both the risk of rate cuts in 2026 and the magnitude of potential rate increases in 2027.

From The Wall Street Journal ● Mar. 13, 2026

In some cases, policymakers have bound the hands of insurance companies, leading to an underpricing of risk.

From Seattle Times ● Sep. 19, 2023

"With market consensus now expecting a soft landing, the credit markets are arguably underpricing default risk," BMO’s Krieter said.

From Reuters ● Aug. 11, 2023

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