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Showing results for underprice. Search instead for underspliced.
Synonyms

underprice

American  
[uhn-der-prahys] / ˌʌn dərˈpraɪs /

verb (used with object)

underpriced, underpricing
  1. to price (goods or merchandise) lower than the standard price or fair value.

  2. to undercut (a competitor) by underselling or setting prices below actual cost.


underprice British  
/ ˌʌndəˈpraɪs /

verb

  1. (tr) to price (an article for sale) at too low a level or amount

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of underprice

First recorded in 1750–60; under- + price

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

Moe points out that since “the demand for compute is growing faster than supply can respond, the market continues to underprice the likely duration of the semiconductor memory cycle.”

From MarketWatch Jun. 3, 2026

In other words, amid all of the noise about the prospect of change, don't underprice the prospect of no change.

From BBC Dec. 30, 2025

Early on, the goal was to overdeliver and underprice.

From The Wall Street Journal Nov. 3, 2025

It is not right if somebody’s just going to copy what you make and try to underprice you and try to drive companies out of the space.

From The Verge Mar. 1, 2022

Dealers began to underprice one another; profits vanished.

From "Freakonomics: A Rogue Economist Explores the Hidden Side of Everything" by Steven D. Levitt

And one of the oddities of the setup is that they’re typically underpriced compared with what they’d go for in a private sale.

From The Wall Street Journal Jun. 8, 2026

Pinterest says it will ramp up share buybacks after picking up fresh support from an activist investor and declaring its stock to be underpriced.

From MarketWatch Mar. 3, 2026

“San Francisco has dramatically underpriced the value of PG&E’s electric system, suggesting that the assets in San Francisco are worth only about $2-$3 billion,” spokeswoman Lynsey Paulo said in an email.

From Los Angeles Times Feb. 23, 2026

The periodic volatility throughout the year also helped banks’ trading desks rake in profits as clients look to exit certain sectors and buy what they believed were underpriced assets.

From The Wall Street Journal Jan. 13, 2026

When IBM stock was trading at $34 a share and had been hopping around madly for the past year, an option to buy it for $35 a share anytime soon was seldom underpriced.

From "The Big Short" by Michael Lewis

“With stocks at their highs amid rising oil and rates, we believe stocks are underpricing the war risk,” they said.

From MarketWatch May 6, 2026

Reviews by the Commerce Department have often found one or more Italian companies guilty of underpricing their pasta.

From The Wall Street Journal Nov. 10, 2025

Some strategists worry investors could be dangerously underpricing the potential for more blowups.

From Barron's Oct. 23, 2025

In some cases, policymakers have bound the hands of insurance companies, leading to an underpricing of risk.

From Seattle Times Sep. 19, 2023

"With market consensus now expecting a soft landing, the credit markets are arguably underpricing default risk," BMO’s Krieter said.

From Reuters Aug. 11, 2023

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