upmarket

American

[uhp-mahr-kit] / ˈʌpˌmɑr kɪt /

adjective

appealing or catering to high-income consumers; of high quality; not easily affordable or accessible.

upmarket fashions.

adverb

in an upmarket way.

Etymology

Origin of upmarket

First recorded in 1970–75; up- + market

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

upmarket

Historically, “whenever the U.S. market moved too far upmarket, a new competitor helped rebalance prices,” Fiorani said.

From MarketWatch ● Oct. 22, 2026

Now it is looking to accompany its move upmarket by slashing costs.

From Barron's ● Oct. 7, 2026

The bag helped Vuitton push its assortment upmarket.

From The Wall Street Journal ● Sep. 28, 2026

In 2009, he opened an upmarket rival with fresh ingredients and premium decor.

From The Wall Street Journal ● Sep. 14, 2026

This was epically upmarket, but I couldn't let Belet know I thought that.

From "City of the Plague God" by Sarwat Chadda

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Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023