viral marketing

[vahy-ruhl mahr-ki-ting]

noun

1. a marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by using unconventional means such as the internet or email.

   Which online social networks can help with viral marketing?

viral marketing

noun

1. a direct marketing technique in which a company persuades internet users to forward its publicity material in e-mails (usually by including jokes, games, video clips, etc)

2. a marketing strategy in which conventional media are eschewed in favour of various techniques designed to generate word-of-mouth publicity, in the hope of creating a fad or craze

Word History and Origins

Origin of viral marketing¹

First recorded in 1985–90