virality

[vahy-ral-i-tee]

noun

1. the condition or fact of being rapidly spread or popularized by means of people communicating with each other, especially through the internet.

   We’re looking for ways to increase the virality of our web content.

Word History and Origins

Origin of virality¹

Fist recorded in 1975–80; viral + -ity

Example Sentences

“The algorithm is not designed to make you feel good or happy, but to feel like, if I don’t read all of this, I’ll be in danger. The things with the most virality are the things that make you angriest.”

From Salon

It's key because it drives the app's virality and appeal.

From BBC

His virality leads to him earning an award named for Kirk.

From Salon

Aside from virality, he also thinks features like “listener counts” feel out of place.

From Los Angeles Times

But to defend original artistry from the tyranny of internet virality — and continue giving customers a unique tattoo experience — Toledo and her team, including Rosado Diaz, are launching new flash sheets of souvenir tattoos almost every week.

From Los Angeles Times