virality

American

[vahy-ral-i-tee] / vaɪˈræl ɪ ti /

noun

the condition or fact of being rapidly spread or popularized by means of people communicating with each other, especially through the internet.

We’re looking for ways to increase the virality of our web content.

Etymology

Origin of virality

Fist recorded in 1975–80; viral + -ity

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

I don’t think the timing and virality of these moments, in this season, is coincidental.

From Slate • May 20, 2026

Swatch’s UHR 0.40%increase; green up pointing triangle latest chaotic product launch—replete with riot police and tear gas—shows that for buzz-seeking brands, manufactured virality can have its upsides—and its complications.

From The Wall Street Journal • May 18, 2026

Jamieson says the virality is "comparable" to its US counterpart, adding that the show is "filling a void" of live British comedy at weekends.

From BBC • May 17, 2026

At the time, the irreverent news website had seemingly cracked the code for social-media virality.

From MarketWatch • May 8, 2026

“Friday” has become a relic of pop, virality and how we once used the internet.

From Salon • Feb. 16, 2026

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023