virality

American

[vahy-ral-i-tee] / vaɪˈræl ɪ ti /

noun

the condition or fact of being rapidly spread or popularized by means of people communicating with each other, especially through the internet.

We’re looking for ways to increase the virality of our web content.

Etymology

Origin of virality

Fist recorded in 1975–80; viral + -ity

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

virality

CampusLaunch’s “two-layer launch model” pairs brand-filled “hero” videos for a sorority’s main accounts with coordinated posts from individual chapter members and local influencers to drive virality.

From The Wall Street Journal ● Sep. 4, 2026

His current research focuses on social media virality, including why people are so captivated by short-form video.

From BBC ● Aug. 22, 2026

But Schlossberg and all the Kennedys operate beyond politics, beyond talking points, beyond mere virality.

From Slate ● Jun. 18, 2026

However, as the virality increases, Cervantes has been an open book about Jerry.

From Los Angeles Times ● May 29, 2026

Pistachio’s ubiquity is also new as the nut trickles down from TikTok virality to mass market explosion.

From Salon ● May 6, 2026

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023