virality

[vahy-ral-i-tee]

noun

1. the condition or fact of being rapidly spread or popularized by means of people communicating with each other, especially through the internet.

   We’re looking for ways to increase the virality of our web content.

Word History and Origins

Origin of virality¹

Fist recorded in 1975–80; viral + -ity

Example Sentences

There’s a growing virality to what has been dubbed “AI slop.”

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“I understand why people might believe I’m here for jokes and virality. But I’m not going to stop.”

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The songs constantly mutate, often stretching out over five minutes, in an implicit rejection of TikTok virality.

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“Because of COVID, TikTok really boomed, and I think that was a way for people to discover K-beauty brands and then those brands went on Amazon and converted that virality to sales,” she said.

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By centering AI and real-world experiences, the pop-up catapulted Claude to internet virality, with over 10 million impressions across social media over the course of a weekend.

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