bypass
noun
a road enabling motorists to avoid a city or other heavy traffic points or to drive around an obstruction.
Used to describe an ongoing action or continuous state that will be taking place in the future.
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
But publishers who sit out Apple subscriptions will be bypassing a huge embedded base of not only iPad users, but also the very people who have already shown a willingness to pay for content.
From New York Times ● Feb. 21, 2011