pathos vs. ethos
noun
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the quality or power in an actual life experience or in literature, music, speech, or other forms of expression, of evoking a feeling of pity, or of sympathetic and kindly sorrow or compassion.
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pity.
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Obsolete. suffering.
noun
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Sociology. the fundamental character or spirit of a culture; the underlying sentiment that informs the beliefs, customs, or practices of a group or society; dominant assumptions of a people or period.
In the Greek ethos the individual was highly valued.
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the character or disposition of a community, group, person, etc.
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the moral element in dramatic literature that determines a character's action rather than their thought or emotion.