OTTNO

[oh tee tee en oh]

What does OTTNO mean?

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OTTNO is an acronym that stands for On To The Next One, expressing a sense of resilience or aspiration for continued success.

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Examples of OTTNO

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Examples of OTTNO
Made a beat yesterday for the first time in ages. Came up with some fresh ideas but when I put it together it sounded crap. Oh well OTTNO
@TJonBASS, December 2012  
Shortly after becoming the third player in NBA history to register a triple-double within the first four games of his career, Ben Simmons took to Instagram, where he posted the picture shown below, accompanied by a focused, forward-looking caption: #OTTNO
Brian Seltzer, NBA.com, October 2017
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Where does OTTNO come from?

Nigel Hickey

OTTNO can be traced back to September 2009, when Jay-Z released his 11th studio album, The Blueprint 3. The seventh track on the album is “On to the Next One,” about how Jay-Z is always looking to move onto bigger and better things.

The track name was shortened to OTTNO on Twitter shortly after its release.

In the 2010s, OTTNO became a popular hashtag for people seeking to advance their their lives in some positive way, especially after setbacks or to continue accomplishments. It spiked in popularity in 2017–18 thanks to its frequent use by the Philadelphia 76ers point guard Ben Simmons.

View this post on Instagram

OTTNO🤟🏽

A post shared by Benjamin Simmons (@bensimmons) on

Who uses OTTNO?

OTTNO doesn’t just do work for NBA and rap stars. It can be used to talk continuing a hot streak or bouncing back from such as challenges as relationship troubles…

…employment issues…

…or even existential quandaries.

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