reply girls

[ri-plahy gurlz]

What does reply girls mean?

RELATED WORDS

In the early 2010s, reply girls were a type of female YouTube user who, by exploiting the video platforms's algorithm and using sexually suggestive thumbnails for videos, earned enough views on their channels to monetize their content.

RELATED WORDS
Examples of reply girls

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Examples of reply girls
I should become a reply girl but instead of YouTube I just reply to popular tweets with my tits out lik- oh wait that's already being done. Shit.
@AnnaCupkek, January, 2018
But where your standard "YouTube porn fakeout" is often accidental and usually unrepeatable, reply girls have industrialized the business of sexy YouTube thumbnails. They've set up their own channels and monetization agreements. They produce and control their images and content. And they've turned a profit by intelligently, and ruthlessly, exploiting YouTube's own sharing mechanisms and algorithms.
Max Read, Gawker, March, 2012
Know Your Meme

Where does reply girls come from?

Know Your Meme

The reply girl craze began on July 18, 2011 with the uploading of a series of videos by Alejandra Gaitan on her YouTube channel thereplygirl. Gaitan had discovered that, by titling her videos Re: followed by the name of a trending video, YouTube’s algorithm would prioritize suggesting her videos to users

To further entice users to click on her videos, Gaitan also featured thumbnails that exposed her cleavage. Despite her videos only consisting of short, empty chats on a random topic, it was estimated that Gaitan was making between $100 to $1,000 per video through advertising.

The Daily Dot

Seeing how easy it was to get hits on videos and make money with Gaitain’s tricks, others followed suit, and they were dubbed reply girls after Gaitan’s handle. Soon, YouTube was flooded with such videos, which The Daily Dot described as the tittiepocalypse, thanks to the heavy cleavage.

In response, YouTube users began complaining, often in the form of anti-reply girl videos. Some, unfortunately, even went as far as to send violent death threats to prominent reply girls, including Megan Lee Heart.

Many argued that reply girl videos weren’t just spamming the platform, but also preventing legitimate creators from growing their channels because the YouTube algorithm prioritized curating reply girl videos over their content.

Eventually, a formal complaint was made in the form of a 2012 petition on Change.org calling for YouTube and parent company Google to do something about the phenomenon. The petition received roughly 3,000 signatures in the span of 24 hours, and Google noticed.

Ultimately, YouTube implemented a solution in early 2012 to modify their algorithm to favor videos that were watched for a longer period of time. Since reply girl videos were usually clicked on then closed after just a couple of seconds, the new algorithm didn’t favor them, and so they stopped appearing as suggested content, ending yet another peculiar chapter in the internet’s young but already strange history.

Who uses reply girls?

Given that reply girl videos have for the most part disappeared from YouTube following its 2012 algorithm change, the term has for the most part also retreated from internet culture. However, reply girl is still occasionally mentioned in discussing YouTube’s handling (or mishandling) of the reply girl phenomenon.

Others may allude to reply girls as a joke about getting rich quick.

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