influencer
Americannoun
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a person or thing that influences.
The most powerful influencer of beliefs is direct experience.
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a person who has the power to influence many people, as through social media or traditional media.
Companies look for Facebook influencers who can promote their brand.
Etymology
Origin of influencer
First recorded in 1660–70; influence ( def. ) + -er 1 ( def. )
Explanation
Someone who uses their online reputation to prompt people to buy things is an influencer. Don't spend all your money on an expensive sweater just because it looked great on an influencer! Influencers are online celebrities, most of whom found their fame on social media platforms. The most popular influencers hold a lot of clout, whether they're publicizing a lifestyle, demonstrating a gadget, or modeling clothing. These internet stars can make a lot of money promoting products for big companies by using their influence over their followers. In addition to this recent definition of influencer, you can also use it for anyone who holds sway over other people's opinions or actions.
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Activist and social media influencer Dhruv Rathee, detained from his home, was also released.
From Barron's ● Oct. 11, 2026
Shoppers, particularly younger ones, are increasingly seeking products online through influencer ads rather than heading to brick-and-mortar shops.
From BBC ● Oct. 9, 2026
Bryan, 30—who said “I do” in late 2025 following his highly publicized and tumultuous romance with influencer Brianna “Chickenfry” LaPaglia—picked up the palatial property earlier this year, according to TMZ.
From MarketWatch ● Oct. 9, 2026
Hollywood is having a hard time right now, but its biggest handicap may be a certain class of celebrity influencer that has been suffered for too long to live in la-la land.
From The Wall Street Journal ● Oct. 6, 2026
He taught there in Venice, was the master of Jacopo Bellini, and if not the teacher then the influencer of the Vivarinis of Murano.
From A Text-Book of the History of Painting by John Charles Van Dyke
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
